Find your "Key users"!

We talk much about Dating and Social Networking. But what does it really consist of? Even if a Dating Site has many registered users, they behave differently when at the site.

There's an emerging theory about participation in online communities that says one percent of the people drive most of the activity, another 20 percent participate from time to time, and the rest are passive viewers and recipients. And of course those are percentages of people who are involved at all. If this is true, it means that much fewer people are spending a lot of time in online communities than the breathless talk and big numbers would suggest.(read more at www.timesonline.co.uk)

Judging by the data I can note that when starting a Dating Business we should target into this one percent of members to make them active and creative. Of course it's impossible to have all members active at a time, but it's real to find our your own percentage of active layer and work with it and for it.

Keep in mind that they post photos and write comments, chat and IM, send emails and contact you directly. May be for the first time you can make lists of active users and view their profiles to see what community you're getting on your Dating Site. This knowledge wil help to create a strategy to entertain your "key users". This may be special news, forum posts, blog sections and features.

Some Dating Site administrators register at their Dating Site themselves becoming so called spies. Well, that's god sometimes- you can see the inside atmosphere at your site and rate the activity of your users. You can also make them active by mailing them and chatting, covering interesting themes and organizing Dating events. That's a great tool!

So as you can see, if we know the people we try to target we will probably get the idea how to do it. The idea comes after we know the reason for it to appear. Try it!