German online dating services generate a turnover of 85 million Euros!

Right now in a competitive Dating Market, niche dating sites become a very good solution for those who want to Start their own Dating Site. Before, many specialists advise to develop a business model to widen Site's popularity and database accordingly. Affiliation programs, partnership, banner networks, online and offline advertisement are only several options you have. There are many more.

As Just4Business.eu reports, a very lucrative business model are partner finding sites on the internet. The operators of such sites were able to increase their turnover by 29% in the year 2007. Germans spent 85 million Euros on finding a partner online. This was revealed by a market study carried out by the Jupiter Research market research institute. For 2008, another increase to 103 million Euros is predicted.

In many other countries people also appreciate the possibilities provided by the internet to find one’s dream partner: in Western Europe turnover is expected to increase from 317 million Euros to 393 million Euros in 2008.

Currently about 6.3 million Germans visit online dating services each month.. This figure is the finding of another study by the Comscore market research institute on behalf of BITKOM. In the whole of Europe the number of internet users visiting such sites amounts to 33.5 million each month.

As you can see European market is very targeted, motivated and perspective. German market is very demanding and competitive. Users require a straight forward functionality and attractive design from their Dating Sites. They prefer to see more photos and have sections to chat and discuss (Blogs, forums, news sections, clubs). they prefer to talk about politics, news, current events, foreign cultures. Emails are less popular. If you have any additions, you're welcome to comment! Thank you in advance for sharing!