How to do Video Marketing? Tips and basics!

Online video is one of the best venues to engage an audience - don't even think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. It may sound like a commercial for a Montessori school - but this is the way people learn, and consequently, the way legendary brands are created.

Youtube is the second highest trafficked site globally according to alexa. Marketing through it is massive. Quantcast estimates 60 million unique viewers per month with a community base of predominately gen y viewers. Emarketer surveys recently did a research document on video viewer ship according to age and what they found is that the gen y generation views about 5-6 hours per day. The household incomes of these viewers are all pretty even from 0-100k +.

Youtube is optimized for 18 different languages and has a large presence in the asian market place. Youtube is the 4th most trafficked site in the united states so the power behind reaching your audience within America will be found on Youtube.

When it comes to action, it's better to know some basics. Tube Mogul offers a "Secret Formula" - .50C + .15M + .20T + .15P = Success

They admit that an exact formula may be a bit over simplistic, but when it comes to deciding how to allocate time and resources on a video intended on marketing something virally, the weighting of these four components should follow closely to something like this: That's it. Write down the formula above on a cocktail napkin and you have the code cracker for getting people to watch and forward your video. The formula above says that creating a video is a weighted function of four components:

50% C = Content and Production - this is storyline, style lightning, production, etc.
15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video
20% T = Thumbnail - the packaging which draws people in when displayed on the page
15% P = promotion - just good old fashioned marketing

These aspects help communicate your message far and wide in a way that makes an emotional connection with the viewers in a way that motivates them to pass it along to others. Now we will dive into each component of the secret video marketing formula.

As an example of such a video we can offer Dating Pro informational video and product introduction video. Hope we have managed to inspire you for new marketing ideas and video inventions!

Information source: Search Engine Journal.