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Online Dating Conference, January 2007. Overview and impressions.

00:36:32 by Julia Dorofeeva

Categories: Dating Business Tips & Articles

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Today I would like to write you my impressions about Online Dating Conference that took place in Miami, USA this winter. That was a great event where about 350 people from Dating and Networking Industry gathered. Among them there were representatives from payment systems, Dating and Networking Sites owners, Professional matchmakers and Dating Software Vendor companies.

Networking brakes and discussion sessions made the event very remarkable. The themes varied from how to start Online Dating Business to the ways men and women interact and sharing the experience. Among outstanding Speakers were: Susan Mernit from Yahoo!Personals, Mark Brooks a famous publisher and business consultant, Michael Jones from Userplane, Kate Hansen from Google, Markus Frind the owner of PlentyofFish, Eric Resnick a profile consultant, Eric Straus SEO of Cupid.com and many others.

The main target of this conference was to cover the spheres of Online Dating and Social Networking industry and to solve problems that we have now in this business. They are:
- the decline of the members activity at Dating Sites
- difficulties for startups at European markets
- Dating and Networking in connection, ways to interact.
- new marketing strategies in the world of matchmaking, personal approach and Dating Sites.

Of course everyone has his own decision and probably in every part of the globe it'll be different and the only right one for a certain target auditory. Though there's a common idea there. It sounds like: "Test, test and test!". This means that we should always be open to new trends and demands in a Dating sphere. If you're a Dating Site owner or plan to become one you should be able to change your site quickly and effectively to provide new features to your members every time. All the efforts should be put into providing a good match to your users to avoid bad experience at your Dating Site. Besides, if time demands Social Networking features like sharing the information, additional text areas and photo galleries, then make all that at your site.

Above all you should be a caring administrator and check the users' activity ro find out those who are not popular. You could possibly offer them a better profile management and professional matchmaker coaching. There are so many sources nowadays that you should only decide what to do and then contact the right people to make things easier. Have a Try! Good Luck!

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