Online Dating profits from a depression over crisis!
11:33:40 by Julia Dorofeeva
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A handful of online dating sites are reporting activity spikes following September's global financial crisis.
"On days when the US Dow Jones industrial went down […] by more than 100 points, more people were likely to log in and spend more time on the site," stated Senior Research Scientist Gian Gonzaga in an interview with Reuters.
"People seek out companionship in times of stress. Studies repeatedly show that being in a relationship can help a person's psychological and physical health."
CEO Thomas Enraght-Moony of Match.com corroborates Gonzaga's view. "During these trying times, people are looking for hope in their inbox," he said.
November brought Match.com its largest membership increase in the last seven years.
But even lesser-known dating sites, like Perfectmatch.com, are seeing bounty. The latter reported a 47% hike in membership, in the three months to November compared to the previous quarter.
An Opinion Research Corp. poll, sponsored by eHarmony, found 57% of Americans worry more about their love lives amidst the credit crunch. Married men were most affected, with 63% stressed over love.
And 75% of poll-takers between 25 and 34 worried whether the economy would negatively impact their love lives. Younger, single respondents were more likely to pursue a relationship as a result of these concerns.
Older respondents, which were more likely to be married, still worried financial issues would harm their existing relationships. "There are often more fights over bills and household budgets" among couples in climates like this one, Gonzaga pointed out.
The Opinion/eHarmony poll comprised 1,092 users. Meanwhile, a survey by Avalanche LLC — which operates date.com, matchmaker.com and amor.com — found 84% of people are spending more time online or over the phone before meeting face-to-face.
With all that in mind, it bodes well for the online dating industry that the Dow is down 35% this year.
Online dating services became aggressive advertisers in '07, with eHarmony spending the most: $110.1 million in total as of February last year. Match.com followed, spending $66.4 million in total.
Their efforts weren't wasted. Prior to 2008, Mediamark Research found US adults were increasingly receptive to online dating, which was previously stigmatized as an arena for the desperate and unloveable. Men were slightly more likely to log onto an online dating site (52.2% versus 47.8%), and people between 18-34 consisted of over half of the online dating population. Single parents were significantly more likely than average to pursue a 'net-based romance.
The face of online dating in general has evolved since then. Online speed dating debuted late last year. And last month, online dating conglomerate eHarmony lost a three-year-old suit for refusing to match gays, lesbians and bisexuals. The company will launch a gay dating site, "Compatible Partners," in early 2009. (article source marketingvox.com)
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2008-12-14 by jena [Visitor]
this is interesting really. i thought that people would be less interested in dating sites as pretty much all good once require payments. read a good article also at http://www.intro2onlinedating.com and found out just how many specialty sites are out there now. it's so great!
2008-12-16 by Julia Dorofeeva [Member]
Yes specialty or niche sites are many. And people get more interested in dating as they need to feel secure in their personal lives.
So it's a good time to start dating business. You may get many signups.
2008-12-18 by http://www.dating-profile.com John G. [Visitor]
Hi,
I am John, Founder of Dating-profile.com. We write online dating profiles for people looking for love online. We also do photo enhancements.
Online Dating is here to stay and each day more and more people join online dating sites to meet new people. It is by far the most efficient way to get dates, IMHO.
Would like to invite you to check out our services-we have a complete 100% money back guarantee-so confident am I that you will be delighted and get great results from a profile written by a member of my staff.
Thanks and all the best in your search for love online!
John
Founder
Dating-profile.com
2008-12-20 by http://www.calisto100.com Mark [Visitor]
I guess when people are out of work, they mine as well search for love. Now as long as we can instill "quality" into the dating realm, online dating should slowly improve.
Mark
2008-12-28 by http://www.glut.ru Serge Dating [Visitor]
This is really interesting. Good time to start dating business!
2008-12-28 by http://www.matebook.net Single woman [Visitor]
Thanks for the info!
2008-12-29 by http://www.facelovefinder.com John [Visitor]
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2008-12-29 by http://www.onlinedatingblog.ca Online Dating Blog [Visitor]
Niched sites have been converting really well for me over my network lately although more general dating sites like AFF & Flind have been seeing decreases in revenue earned per click.
-Scott
2009-01-04 by http://www.ematchusa.com Donna [Visitor]
I am glad to hear that people are still looking for love, esp. in these hard times. We need people to join our website to build our community. First 1000 free for a limited time and continue to be free until we reach our goal of 1000 Please check out our website. It is fun and easy to navigate with lots to do.
2009-01-09 by ranjeet [Member]
Thank you for another year of great in depth reviews, and for all you hard work you have done over the past year. I really appreciate all the quality advice given. You have made me both more knowledgeable, and also saved me from unnecessarily wasting money. I wish you all all the best for the coming New Year.
.........................................
ranjeet
.............................................
Online Dating-Online Dating
2009-01-09 by ranjeet [Member]
Thank you for another year of great in depth reviews, and for all you hard work you have done over the past year. . You have made me both more knowledgeable, and also saved me from unnecessarily wasting money. I wish you all all the best for the coming New Year. ..................... ranjeet12 ............................... [url=http://adult.talkingdating.com ]Online Dating [/url]-Online Dating
2009-01-09 by http://www.OnlineQueers.com Peter [Visitor]
People need escape from reality. Going online and looking at other people and places takes their mind off their own problems and worries.
2009-01-14 by http://goodadvicecostsnothing.blogspot.com Emma [Visitor]
People don't realize that they really need each other until we don't have the comforts of money to keep us busy.
2009-01-16 by http://ezinearticles.com/?Cyber-Dating&id=1871609 Delicious Monsters [Visitor]
This should be prime time for relationships. What else are you going to do with your free time?
2009-01-17 by Dave [Visitor]
Facebook is the perfect dating platform. Instead of looking at someone's dating site profile, filled of "rosy descriptions", you can browse for singles on Facebook and call them on the phone safely, without having to expose your number to a stranger. The app is called Social Call, add it and see for yourself how addictive it can get... http://apps.facebook.com/social_call/
2009-01-17 by http://www.arzoola.com Eli Wells [Visitor]
Enjoyed the read. I think that sites specific to dating are filled with "rosy profiles", dating via Facebook is much better since the profiles people put up there are more accurate. Facebook has a new app dedicated to dating its called Social Call, heres a link:
http://apps.facebook.com/social_call/
2009-01-17 by http://www.webpersonalsonline.com/DatingArticles/dating_sites_versus_relationship_sites.html Dating and Relationship Sites [Visitor]
I think that you have made some valid points, but it is not always a crisis that motivates people to join an online dating or relationship site. Certainly people who use these sites are motivated by something - either a desire for companionship or otherwise. A crisis could be a powerful motivator, but it is not the only motivator.
2009-01-19 by http://www.lets-meetup.com lets-meetup.com [Visitor]
Good article..
Visit www.Lets-Meetup.com..
Lets-Meetup.com --- Dating for Single Professionals.
2009-01-20 by http://myglobalmatch.com/ dating [Visitor]
it's no wonder that people are looking for hope and security during these tough times, priorities become rearranged. People might realize specifically what they are looking for, and that might contribute to making niche sites, for example sites for Jewish singles, more successful.
2009-01-26 by http://www.ligableono.com/ Latin Dating [Visitor]
Would like to invite you to check out our services-we have a complete 100% money back guarantee-so confident am I that you will be delighted and get great results from a profile written by a member of my staff.
Thanks and all the best in your search for love online!
2009-01-27 by http://www.Lets-Meetup.com Lets-Meetup.com [Visitor]
Interesting observation....
Lets-meetup.com is a new social networking/professional networking/online dating site designed for busy local professionals.
Visit
www.Lets-Meetup.com
2009-02-04 by http://www.prosperousdating.com Nataliya [Visitor]
Yes, it's true. People need support especially in hard times. Sometimes virtual friends, penpals or long-distance love can be more closer than other people in your real life.
2009-02-06 by http://www.lovebybirthdate.com Anabelle [Visitor]
Wow, a great, in-depth review and yes it does work...I know of many success stories.
I often look upon it as gonig back in time rather than being more modern.
Centuries ago it was considered the norm to write to each other and really get to know each other before finally meeting up. The only differenceis thespeed of communication...
Anabelle
x
2009-03-02 by http://orangtuamurid.info tamaras [Visitor]
Even as most sectors are posting declining profits and some fighting for survival in current times, there are a few that are reporting good business and expect to remain more resilient to the recession than the overall market. Dating service is one of them.
2009-03-21 by http://www.howtoapproachher.com How to Get a Girlfriend - Jack Reed [Visitor]
the norm to write to each other and really get to know each other before finally meeting up. The only differenceis thespeed of communication...so i thhink dating online is very easy and reduces the stress in people....
2009-03-23 by http://www.voiceofcoachkarimo.com Coach Karimo [Visitor]
to get dating tips from a dating guru , visit http://www.voiceofcoachkarimo.com