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Getting started

Where to begin, how to determine your target audience, monetization strategy

Building a dating site

How to choose the best platform for your site, hosting and domain name selection, site branding

Search engine optimization

Internal optimization of the site including keyword research, meta tags, page ranking tools, and more

Monetization

Details on how to profit from your dating site, including the use of paid services, contextual advertising, and affiliate programs

Dating site promotion

Online and offline advertising options, social media, PPC (pay-per-click) advertising model, banner exchange, articles, affiliate marketing, and much more

Customer retention

Methods of attracting and retaining site users, such as contests, blog posts, email marketing, and some unconventional advice