Who Actually Buys From You And How To Get To Know Your Customers?

“Do we really understand who is actually buying from us? And what does it take to make them buy even more and more often? ”- those are the questions [...]

How to Design a Memorable Logo: Case

Try to image the worst logotype design you’ve ever seen – and nothing comes to mind, right? It’s a common one, because good logos stick, [...]

The Power User Curve Or The Best Way To Understand Your Most Engaged Users

The importance of power users Many successful companies development is driven by the power users – people who love their product, actively use it [...]

10 Best Practices to Boost Your Landing Page Conversions

Yesterday, we talked about landing pages and dynamic content on them. Now, I want to talk about some other cools tricks you should use to make your dating [...]

How To Go Through 1001 User Interviews And Get Cool Insights

Interviews are an important method in product research. Generative methods (interviews or focus groups) create knowledge, and evaluative (usability tests) [...]

Why Firebase Analytics Is Useful For Your Online Dating App?

Google Analytics is pretty famous for site owners, developers, even site members. Analytics main use is to measure your marketing efforts effectiveness. Collecting [...]