150 Facts and Trends in the Dating Industry

Dec 16, 2021
32 minutes to read

Overview of Online Dating Statistics

  1. 19% of internet users currently using online dating websites or apps. (Statista)
  2. Revenue in the ‘Dating Services’ segment amounts to US$4,886 million in 2017 and US$5,871 million in 2021. The market’s largest segment is the segment ‘Matchmaking’ with a market volume of US$2,370 million in 2017. (Statista)
  3. 84% of dating app users stated that they were using online dating services to look for a romantic relationship. A further 43 percent used online dating for friendly contact and only 24 percent of respondents stated that they used online dating apps and services explicitly for sexual encounters. Dating sites and apps were most popular among younger internet users – 30 percent of U.S. internet users aged 18 to 29 years were currently using dating sites or apps and a further 31 percent had done so previously. (Statista)
  4. 24% of people use dating sites to find hookups, 43% to find friends, and 84% to find relationships. (Statista)
  5. Online dating statistics show that the industry could reach 370.1 million users by 2021 end. (Statista)
  6. Mobile dating app statistics show that Tinder’s annual revenue hit $1.15 billion in 2019. (Statista)
  7. 30% of online daters are aged between 18 and 29 years old; 16% of users make between $30,000 and $74,999 a year. (Statista)
  8. The worldwide online social discovery market is estimated at US$100 billion. US$4 billion is the size of the online dating market alone. (Cossa)
  9. Majority-owned by InterActiveCorp, Tinder generates one billion matches… and 10 million matches a day.  (News.com)
  10. More than 8000 dating sites exist in the world; with the United States having 2,500 dating sites alone, and over 1000 new dating sites are launched every year. (Forbes)
  11. An approximate of 50 million people have, at some time, tried online dating (Statistic Brain Research)
  12. 62% of dating app users are men; (Pew Research Center)
  13. A significant proportion of daters spend $243 annually on online dating sites (Statistic Brain)
  14. More people out of marriage means more online dating users, with annual revenue estimated at $1.9 billion (Statistic Brain)
  15. 64% of people surveyed state that having common interest is a more important factor than looks in online dating. (Statistic Brain)
  16. 1 in 5 committed relationships begin online, with online dating contributing to 20% of current relationships (Statistic Brain)
  17. Only 10% of online daters quit after three month. (Statistic Brain)
  18. About 59% of US adults believe that online dating is a great way to meet potential dates (Pew Research)
  19. 80% of people on Tinder say they want to find serious dates (Business Insider)
  20. People who met their spouse online said their marriage was more satisfying than those who met their spouse offline (Business Insider)
  21. 39% of Straight American couples meet online (Futurity)
  22. Online dating statistic show that there are over 30 million Tinder matches daily; with an estimated 30 billion matches to date. (Spaceo)
  23. With a female-friendly base, Bumble has had over 32 million downloads in the past 5 years (DatingSitesReviews)

Interesting 2021 Statistics for the Online Dating Industry (DatingSitesReviews)

  1. 91% of college students use dating apps to meet people
  2. There is a 137% increase in mentions of ‘vaccine’ in user profiles around the world.
  3. 65% of online daters prioritize video dates as compatibility checks for potential matches.
  4. 33% of seniors met dates with a dating app, and 66% found a relationship.
  5. Google revealed that online dating searches have reached a 5-year high.
  • Searches for “top dating apps 2021” rose 3,400%.
  • Searches for “dating apps for older people” rose 3,500%.
  • Searches for “virtual first date ideas” rose 450%.
  1. Dating apps set records for increased user activity and subscription numbers in 2020.
  2. Active daily users on the most popular dating apps jumped to almost 15 million in July.
  3. 40% of all relationships in the U.S. start online, and 65% of all LGBTQ+ couples met online.
  4. A Switzerland study revealed that dating apps encouraged long-term relationships and higher levels of commitment between partners offline.

Positives from Online Dating Activity in the USA (CompareCamp)

  1. With online dating apps, 71% of users find it easier to find people they are physically attracted to.
  2. 1 in 6 marriages begins online.
  3. Couples who met on eHarmony have a very low divorce rate of 3.86%.
  4. 39% of online dating users attest to going on dates with a person they met via a dating site or app
  5. 12% of American online daters have found committed relationships or marriages.
  6. Also, 21% of LGB American adults who use online dating apps have found committed relationships or marriages
  7. 63% online daters with a bachelor’s or advanced degree enjoy a positive experience on dating sites or apps.

Current Demographics of Online Dating Industry in USA (CompareCamp)

  1. With USA having a lion share of the market, its annual users is expected to grow to over 35 million by 2024
  2. 30% of US adults have used a dating site or app.
  3. Millennials use the most online dating services with 36% of users aged 18 to 29.
  4. College graduates and working citizens are more likely (35%) to use dating apps.
  5. About 11% of Hispanic people are open to using online dating services to find new partners.
  6. More female American adults (32%) than men (23%) have used an online dating app or service.
  7. 55% of LGB adults attest to using online dating services at least once, however only 37% actively use online dating.

What to Expect from the Future of Online Dating (MobileAppDaily)

  1. Dating apps in the future will be more diverse, with inclusions of different race, gender and sexual orientation
  2. Future Dating apps are expected to tighten security with big privacy walls.
  3. Artificial Intelligence will better utilize user data and customize app UI to increase probability of matches
  4. Many dating apps will modify their services to accommodate users with social anxiety, fear of rejection, low self-esteem etc.
  5. Body-Shaming activities on dating apps and sites will be prohibited.
  6. With AI and increased privacy, dating apps and sites will receive better security against ‘Catfishing’ and fake profiles.

We also have some facts about trends in technologies (DNA, Robots, AI, Virtual Reality)



  1. DNA Matching. With DNA sequencing becoming more affordable, dating sites are using cheek swabs to measure compatibility. Source
  2. Behaviour-based matching. By 2040, our genetic make-up, along with chemical & electrical signal analysis will be used to understand our online dating preferences. Source
  3. In 20 years, we may have AR glasses that show you who is single and a compatibility score above their heads. Source
  4. The report suggests that in 25 years, dating will be able to call upon all five of the human senses to create a full-sensory virtual reality environment. The authors believe that this will make dating both more efficient and effective as it would allow users to go on ‘virtual dates’ that mimic many of the features of a real date, but all from the comfort of their own home.
  5. The end of awkward silences. Real-time artificial intelligence could analyze video data at high speed and ease awkwardness by delivering instant feedback, conversation starters, and live dating advice into our brains. Source
  6. Relationships with robots. A robot, rather than a partner could create less emotional pressure, says Andrea Keay, managing director of Silicon Valley Robotics. We may soon have two soul mates: one human and one robot. Source
  7. The ability to see emotions. New Deal Design, the firm behind Fitbit’s trackers, is working to create “tattoos” that visualize emotions. For example, a glowing pentagon could express love when holding your partner’s hand. Source
  8. Dates across the world. High-speed transportation, such as the Hyperloop which could theoretically travel at 500 mph, will eliminate distance as an issue. In the future, people may not be limited to singles in their city. Source
  9. AI will use user data to personalize the app’s UI and display profiles with a high likelihood of matching. AI can improve dating applications in a variety of ways, including:
    1. Displaying profiles with a better likelihood of matching; tracking user activity and preferences to deliver a more tailored experience; detecting bogus profiles using AI techniques such as Image Recognition;
    2. Using AI to enable personalized answers to assist users in taking the initial step;
    3. User profiles such as bulk-like, advertising profiles, and others can be used to detect unwanted activity or spam behaviour.
    4. The adoption of AI will ensure that dating apps develop positive relationships with their users.
    5. As a result, consumers will feel more secure in the face of potential spam profiles. Source
  1. According to a 2018 research on the future of dating, eHarmony predicts a frenzy of lab-made relationships by 2025.
  2. Online dating platforms might decrease the gap between forecasting if their members who were originally attracted to one other online would still be attracted to each other after they are offline by analyzing MHC gene codes. While gene-code matching might take three to five years, the data and initial model are beginning to form. As a result, many matches might be created in laboratories by 2025. Source
  3. While existing models, such as eharmony’s algorithm, can reliably forecast who would form a good couple based on similar values and personality qualities, the singles of 2025 will break through an existing technological barrier: predicting physical compatibility. Source
  4. We may choose to view a variety of human-looking bots as pals, life advisors, or additional family members in the next 50 years. Source
  5. Bots will be able to forecast if a marriage would succeed after we are surrounded by all-listening, all-hearing bots. These home devices will be able to correctly identify the health of a relationship at a level higher than the current level of accuracy of 75 percent based on acoustic analysis of verbal communication between the couple – taking into account vocal patterns, word variations over time, intonation, and frequency of communication. Source
  6. By 2025, services will be able to create romantic matches that not only look into how compatible people are based on their personality, tastes, and appearance, but also anticipate the ‘chemistry’ they are likely to share, thanks to the combination of wearable technology, artificial intelligence, and genetic analysis. Source
  7. AI might also suggest remedial activities to couples, such as going to counselling, taking a vacation, or spending time doing something they both enjoy. Source
  8. It’s also likely that, as technology advances, virtual assistants mixed with compatibility matching algorithms may not only aid singles in finding their most suitable partners but will also serve as a therapeutic resource inside a partnership. Source
  9. A feedback loop would allow an AI assistant to assess the impact of each activity and improve outcomes by swiftly determining which course of action is and is not working. In the future, robots may facilitate meetings with appropriate psychological resources, democratizing and normalizing relationship counselling. Source
  10. Relationships may be supported by AI in a variety of different basic, non-invasive ways. For instance, we already have technology that allows you to forget about ordering your spouse’s favourite flowers or sending a good luck greeting since your digital personal assistant will do it for you. Building on this, the home bot is likely to learn about your spouse’s day in the future and may be able to assist them or give them space. Source
  11. Artificial intelligence and machine learning will have a huge influence on how we find love in the coming decade. While the innate human urge for human connection will surely remain at the heart of all we do in the quest of a relationship, AI technology is expected to be used by a growing number of individuals. Source
  12. By 2025, services will be able to create romantic matches that not only look into how compatible people are based on their personality, tastes, and appearance, but also anticipate the ‘chemistry’ they are likely to share, thanks to the combination of wearable technology, artificial intelligence, and genetic analysis. Source
  13. Matchmaking algorithms are already starting to include data that comes from people’s daily activities rather than straight from them. This is expected to grow in importance as a means of obtaining a more thorough picture, moving away from questionnaires and surveys and toward vast data gathered through consensus from a website, phone, and app usage. Source
  14. Machine learning and artificial intelligence results will also be able to drive relationship self-improvement. With AI becoming increasingly common in our homes, its use will be expanded beyond online dating profiles to include relationship and life counselling. Source
  15. According to the report, data sharing will be so quick in 25 years that all five human senses will be digitally recreated at the same time, creating a full-sensory virtual reality.
  16. A full-sensory virtual date would be much like a real one, with you being able to grasp someone’s hand and even smell their scent, but from the comfort of your own home. This would mean that you could completely meet someone online before meeting them in person. It would create a worldwide dating pool for individuals to meet and change what we think of like a long-distance relationship. And, because of advancements in wearable technology, you could enjoy virtual reality with individuals from all over the world wherever you wished. Source
  17. To generate the healthiest kids, humans are biologically hardwired to find persons who are a good genetic match for them the most appealing. The cost of sequencing DNA from a cell in 2003 was $80 million. It costs only £10,000 in 2015. By 2040, DNA analysis might cost as low as $1000, with the ability to unveil the underlying laws of attraction. Increased affordability will allow for more in-depth study into this sector, providing us with a better understanding of how our genetic makeup influences physical and emotional attraction. Source
  18. Our genetic make-up, as well as chemical and electrical signal analysis, will be utilized to comprehend our online dating preferences by the year 2040. Forget about questionnaires where you have to do all the effort; your real-time reactions and internet history will be analyzed to feed computer algorithms that will match you with a compatible partner. Source
  19. People will begin to rely on smart technologies such as big data and machine learning to impact long-term life decisions, rather than just deciding who they should date. These might be major decisions such as when to marry, how many children to have, or even day-to-day decisions. Source
  20. By 2040, data analysis speeds will enable this type of real-time feedback, allowing technology to play an even bigger part in our love lives and decision-making. This information might help couples improve their relationship by detecting difficulties and resolving them, as well as determining the best timing for major milestones like getting married or having children. Source
  21. Virtual dates will be commonplace by 2040, according to the Future of Dating 2040 report from eharmony and Imperial College London, because the rate at which we will be able to transfer data digitally will be so fast that, in addition to having visual and audio virtual reality, this VR will be ‘full-sensory.’ This implies it will be able to send digital simulations to the senses of smell, taste, and touch. Source
  22. According to forecasts, by 2050, up to 86 percent of individuals aged 35 to 65 would have sought for love online via internet, video, VR, or AR dating. Beyond the current proclivity for using online and app-based dating services among this age group, the aging population and the same economic concerns (poor growth, pay stagnation) will have an influence on the 35-65 year-olds of 2050. Source
  23. As a result, in 2050, 35-65-year-olds are expected to be the largest group of online daters. Longer life expectancies and shifting societal standards will imply that during the course of an average 87-year existence, we’ll have four significant partnerships lasting at least a year (ONS 2015) Technological developments in fertility technology will allow individuals to postpone childbearing, allowing them to date for extended periods of time and travel or pursue a job. Source
  24. AR and VR dating, which is mostly aimed at younger individuals, will supplant today’s swipe culture that we see in casual hookup applications. These services will coexist with traditional online dating, which will often be provided by the same platform, to create a new online dating landscape. This will be in reaction to cultural and economic factors such as stagnating salaries and an increase in the number of young people staying at home. Source
  25. The algorithm will be able to identify users suffering from depression and reject them. Algorithms can also use our online behavior to find truthful answers to survey questions in which we ourselves might have lied. For example, the OkCupid questionnaire asks users, “Do you work out a lot?” However, the MeetMeOutside dating app for actively exercising people doesn’t ask the questions, but requires users to link a Fitbit tracker to their account and prove their physical activity through step counting. That kind of data is harder to falsify. Instead of asking the user if they would rather go to the bars on Friday or forstay home with a movie and popcorn, the app can simply gather this information from the GPS modules in our phones or from the checks on Foursquare to bring together people who prefer the same entertainment. Source

Neutral facts: Children, security, education, age

  1. By the year 2040, 70% of relationships will be able to attribute they are coming together to either online dating or online communication. Source
  2. The biggest growth segment for the next decade is going to be the 55-64 age group, who will see a 30% rise in the number of singletons and an increase in their usage of the internet. Source
  3. Two-thirds of people would use online dating if they became single in the future. Source
  4. Vine break-ups. As we continue to sacrifice our privacy on social media, it may become normal to publicize our most intimate moments. By 2030, researchers imagine a world where we record and share our break-ups. Source
  5. The future of online dating may be free of fake profiles. Many individuals establish fictitious personas to trick other users into providing photos or simply to abuse them. Dating apps, on the other hand, are developing new regulations all the time to ensure that the future of online dating trends is protected from such tragedies. Source
  6. According to a Pew Research assessment of online dating marriage data on those aged 18 to 29, 20% of those surveyed ended up in a long-term relationship or married.
  7. Users’ safety is the most significant worry for dating app developers, as seen by the patterns described above. As a result, innovative solutions must be integrated into future dating applications to give users with a safer experience. Source
  8. Online dating is currently the second most common way to meet possible partners, with friends being the top. For the next several years, the industry is expected to develop at a rate of 5% (Technavio, 2017), outpacing all offline techniques combined by 2031. Source
  9. The future is ebabies. Within the next decade, 40% of infants will be born to parents who met online, and by 2037, online daters will have more babies than individuals who met offline. Source
  10. Online dating has rapidly increased in popularity over the last six years, with over a third (32%) of relationships beginning online now, up from 19% in 2014. Furthermore, almost a third (35%) of online couples who had a baby did so within a year after meeting, implying that technology has accelerated the rate at which love grows. Men are also more likely to have children with a partner they met online than women (42 percent vs 33 percent ). Source
  11. Although younger generations will continue to date online in 2050, the market will significantly shift to older generations due to the demographic issues mentioned above, as well as technical advancements. According to projections, the median age of an online dater will reach 47 by 2050, up from 38 now. Source
  12. The rising emphasis on finding love online means that by 2050, 82 percent of individuals will have found a spouse online, whether through virtual reality, augmented reality, more traditional internet platforms, or a mix of all of these and future technology. Source
  13. According to the estimate, by 2050, over one-third of all young people would be living with their parents. The projection in the graph above takes into consideration things like predicted price rises in real estate. House prices are expected to climb across the UK between now and 2021, according to Barclays (2017). Similarly, according to a Santander (2016) analysis, 5% of UK property stock will be worth £1 million or more by 2030. While there are no promises that the UK would avoid a housing catastrophe before 2050, demand is projected to stay strong, with the national population expected to expand to 77.5 million by 2050 (the biggest in Europe) (ONS, 2015).
  14. This will come as a welcome respite, since the IPPR predicts ‘poor growth, low interest rates, and substantial stagnation’ from 2020 to 2030, all of which will have a negative impact on household income (IPPR, 2016). This will have a particularly negative impact on young people, especially when paired with growing consumer costs, as projected by Which? (2013). This is one of the main reasons why dating will be more difficult for the 18-35 age group in 2050. Source
  15. Higher education participation rates should remain stable, reaching 75% by 2050, to satisfy the needs of an increasingly automated workforce seeking skilled labor as well as pursuing learning for its own purpose. Source
  16. All of this implies that, for many individuals, using online dating services to meet people face-to-face will be postponed until they have more security in their lives and employment. This means that traditional online dating services will have a significantly different demographic than they do now: today, 42 percent of users are between the ages of 18 and 35. (eharmony, 2017). By 2050, we may expect roughly 30% of online daters to be between the ages of 18 and 35, while other age groups utilize services in growing numbers.Source
  17. Based on these characteristics, forecasts show that the median age of an online dater will rise to 47 by 2050, from 38 now. Source
  18. Other socioeconomic issues will have an impact on the number of persons aged 35-65 who are not in a relationship in 2050, potentially widening the pool. To begin with, with more children remaining at home and longer life expectancies perhaps demanding home care, we will witness a worsening of the current “sandwich generation” concerns, with singles having less leisure and so being less able to meet people organically. Source
  19. According to ONS statistics, the number of married individuals is expected to decline to roughly 40% by 2050, and the number of singles is expected to surpass married people by 2042, implying that more people would be actively seeking for a companion. Source
  20. According to shifting demographics and expected singles numbers, there will be 32% more single persons in the 35-65 age range, with the bulk of them using online dating services. Source
  21. While’middle aged’ daters aged 35-65 will account for the majority of conventional online daters in 2050, the over 65s will witness the largest growth in online daters, owing to higher life expectancy and breakthroughs in health. This means that a new generation of more mature people will flock to online dating in unprecedented numbers. Source
  22. In 2050, we may anticipate individuals over 65 to make up about a third (32%) of mobile and internet daters, especially as lifespans expand, quality of later life improves, and more people are seeking for love for the second or third time around. Source
  23. Changes in the role of marriage in society, as well as relatively high divorce rates among Generation X today, with the group accounting for a large portion of all divorces (ONS, 2016), may suggest that over-65s in 2050 will be less inclined to remarry. However, when the stigma associated with having several committed relationships over the course of one’s life fades, many people will still get into devoted partnerships. Source
  24. Online dating brought together 12% of those aged 65 and up (eharmony, 2017). According to current uptake among this generation in 2017 and the changing nature and demography of society, by 2050, the proportion of singles over 65 meeting people online could be as high as 78 percent – a huge increase based on current uptake among this generation in 2017 and the changing nature and demography of society. Source
  25. The average age of individuals utilizing traditional online dating services, as opposed to VR-focused services, will rise, as the online dating scene shifts toward more senior daters. More than one significant relationship over a lifetime will be the norm as we live longer, with a flood of second and third time around daters in their 60s and 70s by 2050. Source
  26. The dating industry is still growing, especially in Asia. But even in developed countries there is a perspective. The proof of this is the entry of Facebook into the dating market. Source
  27. Market consolidation has been taking place over the past few years and will continue to do so. Because of this, there is a competitive and aggressive environment of potential M&A partners on the investor side. Blackstone’s recent $3 billion acquisition of Magic Lab is one example of positive signals for investors in this industry. Source
  28. Statistics show that about one in three couples form online, and for same-sex partners the figure is twice as high. This adaptation of perception is one of the main drivers of industry growth. At this rate of development, service creators face new challenges. The depersonalization of communication in chat rooms is creating a demand for new standards of interaction. Storizas and videos are becoming the most consumed type of content. And isolation has only increased the need for a more fulfilling type of interaction. So in the near future, we can expect the introduction of video in all of the products of the dating industry. Source

Sites and Applications:

  1. Tinder said that nearly of users had a video chat with a match during the pandemic, while 40% planned to continue using video even when the pandemic is over.
  2. 24% of Tinder users are paying for online dating services.
  3.  JMP Securities predicts Tinder to be worth US$1.6 billion, with US$121 million coming from subscriptions alone.
  4. Eharmony’s report shows that 38% of us will be meeting the love of our lives via an online dating or matchmaking service and a further 12% will have their first meeting through other types of websites.
  5. According to Fortune, between March and May 2020, OkCupid, a Match Group product, experienced a 700% rise in dates, and competitor Bumble reported a 70% spike in video calls. None of this has hurt the applications’ profitability.
  6. The prevalence of video dates, according to Inside Hook, is one of the most important developments in dating app culture since the COVID began.
  7. Tinder hit a new peak in March 2020, with 3 billion swipes in a single day. Source
  8. Over 7.86 million people in the United States alone use Tinder and other dating apps to make relationships. Source
  9. Before the pandemic, according to a Statista analysis from April 2020, U.S. dating app users grew at a pace of 13% before the outbreak and at a rate of over 31% during the pandemic. Source
  10. Tinder has a large dating network in the United States, with 7.86 million users. With a dating network of 5.03 million users, Bumble is pursuing the same market. Source
  11. Between March 13 and March 27 2020, Bumble’s audience grew by 93 percent. Source
  12. Body-Shaming Apps: New Dating Apps on the Rise. Bullying and body shaming are two key concerns that have plagued the dating scene for a long time. Modern online dating trends, on the other hand, are attempting to address this issue as much as possible. To safeguard its users, popular dating apps like Tinder and Bumble have policies in place to combat body shaming and abuse. Source
  13. According to a Statista analysis, Tinder has 7.86 million users in the United States, making it the most popular dating app. Source
  14. According to Statista, 8% of Tinder’s current users are between the ages of 18 and 29, while 10% are between the ages of 30-44. Source
  15. Furthermore, according to Pew Research’s dating app marriage data, 21% of LGB individuals ended up married or in a long-term relationship, compared to 11% of Straight people. Source
  16. If we look at online dating marriage data directly, we can see that 12 percent of dating app users in the United States have married or committed to a long-term relationship with someone they met on the dating site or app. Source
  17. In the United States, 12% of dating app users ended up in long-term relationships. Furthermore, it is projected that the percentage of adults seeking meaningful partnerships would rise over time. As an app developer, this may be a once-in-a-lifetime chance to design dating applications that go beyond casual dating and hook-up tactics. Source
  18. The swipe left/right mechanic – the online dating merchant account scene has fast moved from people looking for “sparks” and “butterflies” to people looking for instant gratification. Not exactly the best method to establish a stable foundation for a relationship. Many singles believe that in the future, an app will be developed that allows for a more meaningful and long-lasting connection, as applications will not be able to continue without this feature. Source
  19. Apps and websites that cater to a certain audience – Niche and unusual dating apps are becoming increasingly popular. Bristlr, for example, pairs ladies with men who have beards. And Hater connects people who despise the same things that they despise. Source
  20. Increased social networking integrations – Integrating social networks was first  undesirable since relationships are viewed as such a personal hobby. The notion is that as more connections are made, media integration will become more prevalent. Source


Interest over time according to Google Trends


We also have a specific link to track a thends for dating sphere by different regions

  1. Trend: Engaging smartwatches and fitness trackers in the dating scene. Integrating a heart rate monitor will help the app remember whose photos make your heart rate go up, and therefore who you like best. Roughly speaking, the application will form “your type” in its memory and offer the closest candidates to it. That is, the service will not just find you a suitable match, but will find someone who will make your heart beat faster. By the time the development of technology makes it possible to track brain activity as well, it will be possible to form a type based on impulses. Source
  2. Trend: The Rating System in Rating Services. In one of the episodes of the British anti-utopia series “Black Mirror” the life of each of the characters is in direct dependence on the rating in the application, which aggregates the activity of the person in social networks, and also allows others to rate him, similar to the service Uber. Even the opportunity to rent a house in a prestigious area is given only to those whose rating is not lower than 4.5 out of 5. Some dating services already have a rating system. Now, for example, in Badoo, it works on the following principle: the more people like your photo, add you to their favorites, and just look through your profile, the more often you appear in the “Dating” section and the more people can contact you. The app also offers additional options to increase your popularity. When this feature is improved, each user will not only be able to rate a potential partner, but also, if they wish, to leave feedback about them. The higher the rating, the more willing people will be to get to know you. Source
  3. Trend: Date in VR to save time. It won’t be long before you don’t even need to leave the house to go on a date. The high speed of digital data transmission will make virtual reality dating possible. So, people from different parts of the world will be able to meet without leaving the comfort of their own homes. A separate value of this trend is that it also saves time. By communicating online, it is possible to meet the person you like face to face, but not to waste time on the road or to meet in a crowded place. Technology will make it possible not just to see a person, but to hold their hand, smell and touch them. Source
  4. Trend: Smart glasses for cues and tracking the physiological reactions of the interlocutor. Imagine a world where awkward pauses in communication disappear as a phenomenon. Based on the results of research, scientists have concluded: data processing will become even more efficient, because the technology will be able to “feed” initiated conversations, finding information and interesting facts on the topic under discussion. Artificial intelligence will analyze video and audio information, process it and instantly give the user feedback. In addition, smart lenses, as well as dating services, will be able to remember and form an image of the ideal companion for the user and look for in social networks or on the street as close to this ideal people. But the biggest benefit is for people who are not burdened with empathy – they will be able to analyze the behavior and gestures of the person they are talking to in real time and understand what they are feeling at the moment. Source
  5. Trend: Sex-toys as full-fledged participants in acting. If now toys like handcuffs, thongs and simulators have become a common phenomenon in intimate relationships of couples, then in the future it will be possible to use them in the process of using dating services. Various gadgets will be able to synchronize with smartphones and be controlled by a partner remotely. This will expand the possibilities of getting pleasure from communication, not only for those who purposefully seek dating for sex, but also for those who want a one-time entertainment. The positive aspect here is that such sex is completely safe for both partners from a medical point of view, but at the same time it may not be inferior in the level of pleasure received. Source

To be sure about the dating niche and take into account the information we have new facts:

  1. 37% of the people who use Internet in the U.S. have used a dating app at least once in the past 6 months
  2. 25% people delete their dating apps because they got bored
  3. 93% of dating app users have deleted a dating app at least once in the past six months
  4. According to Match.com 53% of the single people in U.S. use dating apps
  5. Tinder, the most popular and controversial dating app has more than 50 million users a month and more than 3.8 million paid subscribers
  6. Bumble has more than 55 million users all over the world, where 72% of the users are under the age of 35 yrs.
  7. On an average, an app user spends approximately 90 minutes a day on a dating app
  8. Tinder makes $4.14 billion in annual revenue
  9. Dating app users are most concerned about privacy and security. According to some recent polls and surveys, 72% of dating app users admit to having blocked at least one user in the past six months, and 60% of them reported another app user. Meeting these expectations can give you an edge over other dating apps on the market, as 11% of people who uninstall their dating apps do so because they didn’t feel safe using them.
  10. The second most important expectation of a dating app is an intuitive user interface. We all know how the Swipe gesture revolutionized the online dating world. This is how important the user interface is to the user of a dating app. Find your own gesture to engage your app users
  11. Some app users prefer niche dating apps based on various factors such as dietary habits – vegetarianism, hobbies and interests – Trek Passions, religious beliefs, etc.
  12. Users of dating apps from the LGBT community would definitely prefer to have a niche app, not only for convenience, but more importantly for their safety and discretion, such as Grindr, HER and others.

Examples of dating niches:

Keyword at Google – Avg. Monthly Searches (exact match only)

  • asian dating 201000
  • interracial dating 90500
  • russian brides 74000
  • ccougar dating 49500
  • lesbian dating 49500
  • christian dating 27100
  • bbw dating 22200
  • uniform dating 18100
  • single parent 22200 senior dating 14800
  • muslim dating 9900
  • transgender dating 14800
  • geek dating 5400
  • hiv dating 4400
  • millionaire dating 2900
  • jewish dating 2900
  • disabled dating 3600
  • indian matrimony 3600
  • nudist dating 1900
  • alternative dating 2900
  • swinger dating 3600
  • std dating 1300
  • vegetarian dating 1000

How do I get started?

Dating Pro is everything you need to start and run a business in online dating, matchmaking and social networking industry:

  • Website and mobile apps connected to payment gateways
  • Tailored to your business requirements
  • Marketing and promotion
  • Technical support


They all started from scratch

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