150 facts and trends in the dating industry

Dec 16, 2021
34 minutes to read

Review of online dating statistics

  • 19% of internet users currently use online dating sites or apps. ( Statistics )
  • 84% of dating app users said they use online dating services to find romance. Another 43 percent used online dating for friendships, and only 24 percent of respondents said they used online dating apps and services exclusively for sexual encounters.
  • 24% of people use dating sites to find connections, 43% to find friends, and 84% to establish relationships. ( Statistics )
  • The global online dating market on social networks is estimated at US$100 billion. US$4 billion is the size of the online dating market alone. (Kossa)
  • There are more than 8,000 dating sites in the world; There are 2,500 dating sites in the United States alone, and more than 1,000 new dating sites are launched every year. ( Forbes )
  • 64% of respondents said that having common interests is a more important factor than appearance when meeting online. ( HYPERLINK )
  • People who met their spouse online said their marriage was more satisfying than those who met their spouse offline ( Business Insider )
  • 65% of online dating users prefer video dating as a way to test the compatibility of potential partners.
  • Couples who met on eHarmony have a very low divorce rate of 3.86%.
  • 12% of American online dating users have found a secure relationship or marriage.
  • Younger daters want more honesty and transparency in dating as well. In fact 33 percent said honesty was the most important quality they looked for in a partner, followed by respect at 25 percent, open-mindedness at 23 percent, and a sense of humor at 19 percent. Mentions of the words “honesty” and “transparency” increased over 30 percent on profiles during 2023 as well.
  • Politics is taking a front seat in 2024 as the US and 60 other countries enter into another big election year. Gen Z and Millennials are increasingly interested in discussing politics with their dates (including 20 million users on OkCupid). Nearly 80 percent of daters on OkCupid said they were open to discussing politics with their partners, a big change from about ten years ago when people were less likely to want to discuss them at all.
  • About 23 percent said they like to video chat before meeting someone in person, up from 20 percent in 2020. Interestingly, those who are looking to video date first get 15 percent more Likes and 90 percent more matches.
  • 25% met their most recent first date online, compared to 20% who met through a friend.. Speed dating Is making a comeback.
  • Fifty-three percent of people say their personal experiences have been very or somewhat positive on dating apps, according to Pew. Forty-six say they have been very or somewhat negative.

What to Expect from the Future of Online Dating ( MobileAppDaily )

  • Dating apps in the future will become more diverse, including different races, genders and sexual orientations.
  • Future dating apps are expected to tighten security measures with privacy tools.
  • Artificial intelligence will make better use of user data and customize the app’s user interface to improve the likelihood of matches.
  • Many dating apps will change their services to protect users from social anxiety, fear of rejection, low self-esteem, etc.
  • Disgraceful behavior on dating apps and sites will be prohibited.
  • Thanks to artificial intelligence and increased privacy, dating apps and sites will be better protected from extortion and fake profiles.

A few facts about technology trends (DNA, robots, artificial intelligence, virtual reality):

 Genetic analysis and biological compatibility

  1. DNA match. As DNA sequencing becomes more accessible, dating sites are using swabs to measure compatibility. Source
  2. Comparison by behavior. By 2040, our genetic data, as well as chemical and electrical signal analysis, will be used to understand our online dating preferences. Source 
  3. To produce the healthiest children, humans are biologically programmed to seek out the most attractive people who are a genetic match for them. The cost of sequencing a cell’s DNA in 2003 was $80 million. In 2015 it costs just £10,000. By 2040, DNA testing could cost as little as $1,000 and potentially reveal the fundamental laws of attraction. Increasing availability of services will allow deeper exploration of this sector and a better understanding of how our genetic makeup influences physical and emotional attraction. Source
  4. Online dating platforms could close the prediction gap if their members who were initially attracted to each other online continued to be attracted to each other even after they left offline, by analyzing MHC gene codes. Although gene mapping may take three to five years, the data and initial model are beginning to take shape. As a result, by 2025 there may already be many matches in laboratories. Source
  5. While existing models such as the eHarmony algorithm can reliably predict who will make a good match based on similar values ​​and personality traits, singles of 2025 will overcome an existing technological barrier: predicting physical compatibility. Source

Artificial Intelligence and Machine Learning

1. Stop the awkward silence. Real-time AI can analyze video data at high speed and eliminate awkwardness by providing instant feedback, conversation starters, and dating tips in real time in our brains. Source

2. Artificial intelligence will use user data to personalize the app’s user interface and display profiles with a high probability of matching. Artificial intelligence can improve dating apps in many ways, including:

  • Show profiles with a higher probability of a match; tracking user activity and preferences to provide a more personalized experience; and detecting fake profiles using artificial intelligence techniques such as image recognition;
  • Using artificial intelligence to provide personalized answers to help users take the first step;
  • User profiles such as bulk mailings, advertising profiles and others may be used to detect unwanted activity or spam.
  • The introduction of artificial intelligence will allow dating apps to develop positive relationships with their users.
  • As a result, consumers will feel safer in the face of potential spam profiles. Source

3. Artificial intelligence can help you maintain your relationships with others using simple and sensitive methods. For example, we already have technology that can remind you to buy a loved one’s favorite flowers or wish someone well on their big day, doing so on your behalf. In the future, a home robot could remember important dates (like your partner’s birthday) and offer help or create special moments. Источник

4. The feedback loop allows artificial intelligence to evaluate the results of its actions and find ways to improve them. This means that the AI ​​assistant will be able to quickly understand which methods help you in your relationship and which do not. Thanks to this, robots will be able to direct people to the right psychological resources, making access to relationship counseling easier and more routine. Источник

5. The algorithm will be able to identify users suffering from depression and reject them. Artificial intelligence can also  use our online behavior to find truthful answers to survey questions that we ourselves may have lied about. For example, an OkCupid profile asks users, “Do you play a lot of sports?” However, MeetMeOutside, an app for dating people who are active in exercise, doesn’t ask questions but requires users to link a Fitbit tracker to their account and verify their physical activity by counting steps. Such data is more difficult to falsify. Instead of asking the user whether they’d rather go to the bar on Friday or stay home to watch a movie and eat popcorn, an app can simply collect this information from the GPS modules in our phones or from Foursquare receipts to collect people. who prefer the same entertainment. Source

6. Artificial intelligence and machine learning will have a huge impact on how we find love in the next decade. While the innate human desire to connect with people will undoubtedly remain at the core of everything we do in our quest for relationships, AI technologies are expected to be used by more and more people. Source

7. By 2025, services will be able to create romantic matches that not only determine how compatible people are based on their personalities, tastes and appearance, but also predict the chemistry they might share using a combination of wearable devices. technology, artificial intelligence and genetic analysis. Source

8. People will begin to rely on smart technologies such as big data and machine learning to influence long-term life decisions, rather than just deciding who to date. These can be big decisions like when to get married, how many children to have, or even everyday decisions. Source

9. Artificial intelligence (AI) is becoming a new trend in online dating, with 14% of users already using AI to improve their experience. This is just the beginning, as 32% of these users claim that AI helps them find more suitable partners faster. Source

10. AI is used in dating at different stages: 6% of singles use AI in their dating life. 43% of AI users use the technology to create a profile on a dating app, and 37% use AI to write their first message. Source

11. Using AI in dating has proven effective for many, with 27% saying it helped them get more matches and 26% saying it helped them get more AI matches.

12. About 1/3 of singles believe that AI can be a kind of matchmaker, able to assess compatibility in a relationship. Source

13. Singles expect AI to help them sort through matches (34%), create a profile (29%) and come up with conversation topics for dates (30%). Source

14. In the next 50 years, we may see various humanoid bots as friends, life advisors, or additional family members. Source

Virtual and augmented reality

  1. In 20 years, we may have virtual reality glasses that will show you who is single, and their compatibility levels will be off the charts. Source
  2. The report suggests that within 25 years, dating will be able to engage all five of a person’s senses and create a complete virtual reality environment. The authors believe this will make dating more efficient by allowing users to go on “virtual dates” that mimic many of the features of a real date, but all from the comfort of their own home.
  3.  A full-fledged virtual date will be very similar to a real date, where you can hold someone’s hand and even smell someone, but from the comfort of your own home. This will mean that you can get to know someone completely online before meeting in person. This will create a dating pool around the world where people can meet and change what we think of as long distance relationships. And thanks to advances in wearable technology, you can enjoy virtual reality with people from all over the world, wherever you want. Source
  4. AR and VR based dating services, mainly aimed at young people, will replace the current swipe culture that we see in regular dating apps. These services will co-exist with traditional online dating, often provided on the same platform, creating a new online dating environment. This will be a response to cultural and economic factors such as stagnant wages and a growing number of young people staying at home. Source
  5. The ability to see emotions. Fitbit tracker company New Deal Design is working on “tattoos” that visualize emotions. For example, a glowing pentagon can express love when you hold your partner’s hand. Source
  6. According to the report, in 25 years, data exchange will be so fast that all five human senses will be digitally recreated simultaneously, creating a full-fledged virtual reality.
  7. A full-fledged virtual date will be very similar to a real date, where you can hold someone’s hand and even smell them, but without leaving the house. This will mean that you can get to know someone completely online before meeting in person. This will create a dating pool around the world where people can meet and change what we think of as long distance relationships. And thanks to advances in wearable technology, you can enjoy virtual reality with people from all over the world, wherever you want. Source

Sociocultural and behavioral changes

  1.  Dating around the world. High-speed transportation such as the Hyperloop, which can theoretically reach speeds of 500 mph, will eliminate the distance problem. In the future, the number of single people in the city may not be limited. Source
  2.  By 2050, it is predicted that up to 86 percent of people aged 35 to 65 will look for love online, using the Internet, video, virtual reality or augmented reality. In addition to the current propensity to use online services and dating apps among this age group, an aging population and the same economic challenges (low economic growth, stagnant wages) will affect people aged 35–65 in 2050. Source
  3. By 2040, the speed of data analysis will provide real-time feedback, allowing technology to play an even greater role in our personal lives and decision-making. This information can help couples improve their relationships by identifying and resolving difficulties, as well as determining the best time for important milestones such as marriage or the birth of children. Source
  4. As a result, the largest group of online dating users in 2050 is expected to be people between the ages of 35 and 65. Increasing life expectancy and changing social standards will mean that over the course of an average 87-year existence we will have four important partnerships lasting at least one year. (ONS 2015) Technological developments in fertility technologies will enable people to delay having children, allowing them to date for longer periods of time, travel or look for work. Source
  5. It is also likely that as technology advances, virtual assistants combined with compatibility matching algorithms could not only help single people find the most suitable partners, but also serve as a therapeutic resource in partnerships. Source
  6. Single Americans influence dating trends and have a significant impact on the demographic. Source
  7. Most single people have not received sex education from reliable sources, and many believe that proper education leads to happier, healthier relationships. Source
  8. Nearly half of single people believe that earlier sex education would help them have healthier, happier relationships. Source
  9. In the early years, information about sex education in America was limited, and education on important aspects of sexuality and relationships was lacking. Source
  10. Monogamy remains popular among single Americans, with many preferring traditional sexually monogamous relationships. However, practicing non-monogamy does not undermine monogamy and may even strengthen it by helping single people better understand their desires in a long-term relationship. Many single people who practice consensual non-monogamy report a positive impact of the experience on their relationships and sex lives. Source
  11. Generation Z (18 to 26 years old) experiences significant pressure in various aspects of life, but is less likely to experience dating stress (16%). Their top sources of stress include finances (24%), physical health (22%) and mental health (22%). Source
  12. Important aspects of a healthy romantic relationship for single people include trust, effective communication, and mutual respect. Source
  13. Past dating experiences play a role in determining future relationship preferences and desires for 76% of singles. Source
  14. When it comes to dating and relationships, single people turn to a variety of sources for advice, including friends (65%), family (46%), therapists (26%), and influencers and content creators (23%). Source
  15. Breakups on Vine. As we continue to sacrifice our privacy on social media, sharing our most intimate moments may become the norm. Researchers imagine a world in which we record and share our breakups. Source
  16. Statistics show that approximately one in three couples are formed online, and for same-sex partners this figure is twice as high. This adaptation of perception is one of the main drivers of industry growth. At such a pace of development, service creators face new challenges. The depersonalization of chat communication creates a demand for new standards of interaction. Stories and videos are becoming the most consumed type of content. And isolation has only increased the need for more meaningful interaction. Thus, we can expect video to be introduced into all dating industry products in the near future. Source
  17. The study results show that single people seek financial stability from partners and pay attention to education in the field of sexuality and relationships. Source
  18. About 64% of single people maintain a monthly budget. Source
  19. Relationships with robots. A robot rather than a partner may exert less emotional pressure, says Andrea Kay, managing director of Silicon Valley Robotics. We may soon have two soul mates: a human and a robot. Source
  20. A survey of almost 5000 adults in great britain revealed that 56% of respondents prefer to speak on the phone with someone they met on a dating app before meeting in person. in contrast, 18% would rather not have a phone conversation, and 26% were uncertain. these preferences were similarly distributed among both men and women.

Innovation in data collection and analysis

  1. Bots will be able to predict whether a marriage will work out after being surrounded by bots that can listen to everything. These home devices will be able to correctly determine the state of a relationship with an accuracy exceeding the current 75 percent accuracy, based on acoustic analysis of speech communication between a couple – taking into account vocal patterns, changes in words over time, intonation, and frequency of communication. Source
  2. By 2025, services will be able to create romantic matches that not only determine how compatible people are based on their personality, tastes and appearance, but also anticipate the chemistry they are likely to share, thanks to a combination of wearable technology, artificial technology and artificial intelligence. intelligence and genetic analysis. Source
  3. Artificial intelligence can also suggest remedial measures for couples, such as seeing a psychologist, taking a vacation, or spending time doing something they both enjoy. Source
  4. Matching algorithms are already starting to incorporate data from people’s daily activities rather than directly from them. It is expected to become increasingly important as a means of obtaining a more complete picture, moving from questionnaires and surveys to rich consensus data collected through the use of websites, phones and apps. Source
  5. The results of machine learning and artificial intelligence can also contribute to self-improvement in relationships. As artificial intelligence becomes more pervasive in our homes, its use will expand beyond online dating profiles to include relationship and life counseling. Source
  6. By 2040, our genetic makeup, as well as analysis of chemical and electrical signals, will be used to understand our online dating preferences. Forget about questionnaires that require you to put all your effort into; your real-time reactions and online history will be analyzed to be processed by computer algorithms that will match you with a suitable partner. Source
  7. According to the report “The Future of Dating by 2040” by Eharmony and Imperial College London, virtual dating will become commonplace by 2040 as the speed at which we can transmit data digitally will be so fast that it will not only be visual and audio virtual reality , but also virtual reality. , this virtual reality will be “fully sensory.” This means it will be able to send digital simulations to the senses of smell, taste and touch. Source

Neutral facts: Children, safety, education, age

The rise of online dating and its impact

  1. By 2040, 70% of people in relationships will be able to attribute their intimacy to either online dating or online communication. Source
  2. Online dating is currently the second most common way to meet potential partners, with friends taking first place. The industry is expected to grow at a rate of 5% over the next few years (Technavio, 2017), outpacing all offline technologies combined by 2031. Source
  3.  The future belongs to fuckers. Over the next decade, 40% of children will be born to parents who met online, and by 2037, those who meet online will have more children than those who met offline. Source
  4. While the majority of casual online dating in 2050 will be middle-aged people aged 35 to 65, the largest growth in online dating will be among people over 65 due to longer life expectancy and improved health. This means a new generation of more mature people will be flocking to online dating in unprecedented numbers. Source
  5. While younger generations will continue to date online in 2050, the market will shift significantly towards older generations due to the demographic challenges mentioned above as well as technological advances. The average age of online dating is predicted to reach 47 by 2050, up from 38 now. Source
  6. The popularity of online dating has grown rapidly over the past six years, with more than a third (32%) of relationships starting online now, up from 19% in 2014. What’s more, nearly a third (35%) of online couples had a child within a year of meeting you, meaning technology has accelerated the pace of love. Men are also more likely to have children with a partner they met online than women (42% vs. 33%). Source
  7. The growing focus on finding love online means that by 2050, 82% of people will find a spouse online, whether through virtual reality, augmented reality, more traditional internet platforms or a combination of all these and future technologies. Source
  8. People over 65 are expected to make up about a third (32%) of mobile and online dating users in 2050, especially as life expectancy increases, quality of later life improves, and more people seek love for a second or third time. Source
  9. Online dating has connected 12 percent of people aged 65 and older (eharmony, 2017). Given the current popularity among this generation in 2017, as well as the changing nature and demographics of society, the percentage of single people over 65 dating online could reach 78 percent by 2050 – a huge increase based on the current popularity among this generation in 2017 and the changing nature and demographics of society. Source
  10. The dating industry continues to grow, especially in Asia. But even in developed countries there are prospects. Facebook’s entry into the dating market is proof of this. Source
  11. While the majority of casual online dating in 2050 will be middle-aged people aged 35 to 65, the largest growth in online dating will be among people over 65 due to longer life expectancy and advances in health care. This means a new generation of more mature people will be flocking to online dating in unprecedented numbers. Source
  12. User security is the most serious concern for dating app developers, as evidenced by the patterns described above. As a result, future dating apps need to integrate innovative solutions to provide users with a safer experience. Source

Changing demographic and behavioral trends

  1. The fastest growing segment in the next decade will be the 55-64 age group, with a 30% increase in the number of people living alone and their internet use increasing. Source
  2. Projections show that the average age of online dating will rise from 38 now to 47 by 2050. Source
  3. The average age of people using traditional online dating services, as opposed to virtual reality-focused services, will increase as the online dating scene shifts toward older adults. As we live longer, more than one significant relationship in life will become the norm, and by 2050 the number of people dating for the second and third time between the ages of 60 and 70 will increase. Source
  4.  Other socioeconomic issues will affect the number of people aged 35–65 not in a relationship in 2050, potentially increasing the number. To begin with, as more children stay at home and life expectancy may require in-home care, we will see the problems of the current “sandwich generation” worsen: single people will have less free time and therefore be less able to organic communication. Source
  5. Two thirds of people would use online dating services if they were alone in the future. Source
  6. The future of online dating could be free of fake profiles. Many people create fictitious characters to trick other users into providing photos or to simply insult them. Dating apps, on the other hand, are constantly developing new rules to ensure that future online dating trends are protected from such tragedies. Source
  7. According to Pew Research’s assessment of online marriage data among young adults ages 18 to 29, 20% of those surveyed ended up in a long-term relationship or got married.
  8. All this means that for many people, using online dating services for face-to-face meetings will be delayed until they are more secure in their lives and work. This means that the demographic composition of traditional online dating services will be significantly different from today: today, 42 percent of users are between the ages of 18 and 35 (eharmony, 2017). By 2050, we can expect that around 30% of online dating users will be between the ages of 18 and 35, with numbers rising in other age groups. ONS statistics show that by 2050 the number of married people is expected to fall to around 40%, and by 2042 the number of single people will outnumber married people, meaning more people will be actively looking for a life partner. Source
  9. Given changing demographics and the expected number of single people, the number of single people aged 35-65 will increase by 32%, with the majority of them using online dating services. Source
  10. Changes in the role of marriage in society, as well as the relatively high divorce rate among Generation X today, a group that accounts for the majority of all divorces (ONS, 2016), may indicate that people over 65 in 2050 will be less likely to marry . get married again. However, when the stigma associated with having multiple serious relationships in a lifetime fades, many people will still enter into committed partnerships. Source

Socio-economic changes

  1. It is estimated that by 2050 more than a third of all young people will live with their parents. The forecast in the graph above takes into account things like projected house price increases. According to Barclays (2017), UK house prices are expected to rise.
  2. Analysis by Santander (2016) shows that by 2030, 5% of UK properties will be worth £1 million or more. Although there is no promise that the UK will avoid a housing crash before 2050, demand is forecast to remain strong and the country’s population is expected to increase to 77.5 million by 2050 (the highest number in Europe) (ONS, 2015).
  3. This will be a welcome respite as the IPPR forecasts “weak growth, low interest rates and significant stagnation” between 2020 and 2030, all of which will have a negative impact on household incomes (IPPR, 2016). Will this have a particularly negative impact on young people, especially when combined with projected increases in consumer spending? (2013). This is one of the main reasons why life will be more difficult for the 18 to 35 age group in 2050. Source
  4. The participation rate in higher education must remain stable and reach 75% by 2050 to meet the needs of an increasingly automated workforce that is seeking skilled labor while also seeking education for its own purposes. Source
  5. Market consolidation has occurred over the past few years and will continue. This creates a competitive and aggressive environment for potential M&A partners on the investor side. Blackstone’s recent $3 billion acquisition of Magic Lab is one example of positive signals for investors in this industry. Source

Websites and applications:

  • An eharmony report  shows that 38% of us will meet the love of our lives through online dating services, and another 12% will meet for the first time through other types of websites.
  • Body shaming apps: New dating apps are on the rise. Bullying and body shaming are two key issues that have long plagued the dating industry. On the other hand, modern online dating trends try to solve this problem as much as possible. To protect their users, popular dating apps like Tinder and Bumble have created policies to combat body shaming and abuse. Source
  • In the US, 12% of dating app users are in long-term relationships. Moreover, the percentage of adults seeking meaningful partnerships is expected to increase over time. For an app developer, this could be a unique chance to create dating apps that go beyond the usual dating and relationship tactics. Source
  • Left/right swipe mechanics. The market for online dating merchant accounts has quickly shifted from people looking for “sparks” and “butterflies” to people looking for instant gratification. Not exactly the best way to create a solid foundation for a relationship. Many single people believe that in the future, an app will be developed that will provide more meaningful and lasting connections as apps will not be able to continue without this feature. Source
  • Targeted apps and websites. Niche and unusual dating apps are becoming increasingly popular. For example, Bristlr connects women with bearded men. And Hater unites people who despise the same things they despise. Source
  • Increased integration with social networks. Initially, integration with social media was undesirable because relationships were seen as a personal hobby. The idea is that as new connections are made, media integration will become more common. Source

Trends

Dynamics of interest over time according to Google Trends

We also have  a dedicated link  to track dating trends by region.

  • Trend: Use of smartwatches and fitness trackers in dating. Integrating a heart rate monitor will help the app remember whose photos raise your heart rate and therefore who you like the most. Roughly speaking, the application will form “your type” in its memory and offer the most suitable candidates for it. That is, the service will not just find a suitable match for you, but will find someone who will make your heart beat faster. By the time technology advances to monitor brain activity, it will be possible to formulate a type based on impulses. Source
  • Trend: Rating system in rating services. In one episode of the British dystopian series Black Mirror, the life of each of the characters directly depends on the rating in the application, which aggregates a person’s activity on social networks and also allows others to rate him, similar to Uber. service. Even the opportunity to rent housing in a prestigious area is provided only to those whose rating is not lower than 4.5 out of 5. Some dating services already have their own rating system. Now, for example, in Badoo it works according to the following principle: the more people like your photo, add you to their favorites and simply view your profile, the more often you appear in the “Dating” section and the more people will be able to contact you. You. The app also offers additional features to increase your popularity. When this function is improved, each user will be able not only to rate a potential partner, but also, if desired, to leave a review about him. The higher the rating, the more people will want to get to know you. Source
  • Trend: Virtual reality dating to save time. Very soon you will even have to leave the house to go on a date. High-speed digital data transmission will make dating in virtual reality possible. This way, people from different parts of the world will be able to meet from the comfort of their own home. The special value of this direction is that it also saves time. By communicating online, you can meet the person you like face to face, rather than wasting time on the road or meeting in a crowded place. The technology will allow you not only to see a person, but also to hold his hand, smell and touch him. Source
  • Trend: Smart glasses for sending signals and tracking the physiological reactions of the interlocutor. Imagine a world where awkward pauses in communication disappear as a phenomenon. Based on the results of the research, scientists came to the conclusion that data processing will become even more efficient, since the technology will be able to “fuel” initiated conversations, searches for information and interesting facts on the topic under discussion. Artificial intelligence will analyze video and audio information, process it and instantly provide feedback to the user. In addition, smart lenses, like dating services, will be able to remember and create for the user an image of an ideal interlocutor and search for people on social networks or on the street who are as close as possible to this ideal. But the biggest advantage will be for people who are not burdened with empathy – they will be able to analyze the behavior and gestures of their interlocutor in real time and understand what he is feeling at the moment. Source
  • Trend: Sex toys as full-fledged participants in acting. If now toys such as handcuffs, thongs and exercise machines have become commonplace in intimate relationships between couples, then in the future they can be used in the process of using dating services. Various gadgets will be able to synchronize with smartphones and be controlled by a partner remotely. This will expand the possibilities of enjoying communication not only for those who are purposefully looking for acquaintances for sex, but also for those who want one-time entertainment. The positive point here is that such sex is absolutely safe for both partners from a medical point of view, but at the same time cannot be inferior to it in terms of the level of pleasure received. Source

To be confident in the dating niche and take information into account, we have new facts:

  • 25% of people delete their dating apps because they’re bored
  • 93% of dating app users have deleted them at least once in the last six months.
  • According to Match.com, 53% of singles in the United States use dating apps.
  • Dating app users are most concerned about privacy and security. According to some recent surveys, 72% of dating app users admit to blocking at least one user in the past six months, and 60% of them say they have blocked another app user. Meeting these expectations can give you an edge over other dating apps on the market, as 11% of people who delete their dating apps do so because they don’t feel safe using them.
  • The second most important requirement for a dating app is an intuitive user interface. We all know how the swipe gesture revolutionized the world of online dating. That’s how important user experience is to a dating app user. Find your own way to attract users of your application
  • Some app users prefer niche dating apps based on various factors such as eating habits, vegetarianism, hobbies and interests, passion for hiking, religious beliefs, etc.

Examples of dating niches:

Average keyword in Google. Monthly queries (exact match only)

  • Asian dating 201,000
  • Interracial dating 90,500
  • Russian brides 74,000
  • Ccougar dating 49500
  • Lesbian dating 49500
  • Christian dating 27100
  • Dating with fatties 22200
  • The uniform dates from 18100.
  • Single parent 22200 dating for older people 14800
  • Muslim dating 9900
  • Transgender dating 14800
  • Geek meets 5400
  • Introduction to HIV 4400
  • Meet 2900 millionaires
  • Familiar Jew 2900

 

 

For GPT

Prompt for сollecting statistics and research on a specific topic

Since the introduction of the web search function in ChatGPT, we have been striving to find a way to use it most effectively in research. Today we present to our dear readers a prompt that will help you save time searching for data on a given topic.

Let’s go!

Act as a researcher. Collect an exhaustive set of informative and relevant statistical data related to the following topic, taking into account the research objectives:

  • Topic: [TOPIC]

  • Research Objectives: [RESEARCH OBJECTIVES]

Task Requirements:

  1. Define the topic: First, clearly understand and define the topic for which you will be collecting statistics. This will help you narrow your search and find more relevant data.

  2. Understand the target audience and objectives.

  3. Conduct a thorough research to identify accurate, up-to-date and relevant statistical data on the topic. Study at least 5 different sources.

  4. Assess the reliability and credibility of the statistical sources.

  5. Collect a diverse set of statistical data covering different aspects of the topic.

  6. Present the statistics in a clear and understandable format.

  7. Provide proper citations and links to the sources of statistics.

  8. Optimize statistics for relevance, interest, and alignment with objectives.

Result: Provide examples of informative and relevant statistics related to the specified topic and research objectives.

The statistical data should be accurate, diverse, and optimized for relevance, interest, and alignment with objectives. Include proper citations and links to the sources of statistics.

Don’t forget to add a link to the exact source for each example of statistics.

❗️In the case of web search, no matter how many sources we ask to research, ChatGPT will most often limit itself to five, or even fewer.

Do you want to learn prompting in marketing? — Take a course from AI x Marketing.

#marketing_prompts

Additional notes:

  • The prompt can be customized to fit the specific needs of the research project.
  • The prompt can be used to collect both quantitative and qualitative data.
  • The prompt can be used to collect data from a variety of sources, including academic journals, government websites, and news articles.

It is important to note that ChatGPT is a large language model, not a research tool. It is important to use ChatGPT in conjunction with other research tools and methods to ensure the accuracy and reliability of the research findings.

Research plan development prompt

Good marketing starts with research. Whether it’s competitor research, business process research, or target audience research, any research starts with a plan. ChatGPT is not yet capable of independent, comprehensive, and holistic research. But as a research assistant, it is almost indispensable. Today we present to our dear readers a prompt that will help you create a plan for any research project. Let’s go!

Think like an analyst. Develop a research and data collection plan for [RESEARCH TOPIC].

Include the following key steps in your plan:

1. Defining Research Objectives:

  • Clearly formulate the research objectives: what do you want to learn and why is this data important for your business?

2. Defining the Research Target Audience:

  • Describe the key characteristics of the research target audience, including demographic, geographic, psychographic, and behavioral factors.

3. Choosing Data Collection Methodology:

  • Decide which data collection methods will be used (surveys, interviews, focus groups, observations, secondary analysis, etc.) and justify your choice.

4. Developing Data Collection Tools:

  • Create or adapt data collection tools, such as questionnaires or interview plans, and make sure they are aligned with the research objectives.

5. Planning the Data Collection Process:

  • Determine who will collect the data, how, and when. Plan the logistics of the research, including sampling, access to respondents, and scheduling.

6. Organizing Data Processing and Analysis:

  • Describe how the collected data will be processed, including coding, data entry, and the analytical methods that will be used to interpret the results.

7. Developing a Reporting and Results Presentation Plan:

  • Determine the format and structure of the research report, plan how and to whom the results will be presented (company management, investors, partners).

8. Budget and Resources:

  • Develop a preliminary research budget, including costs for data collection, analytical work, and report preparation. Identify available resources and potential funding sources.

9. Ethical Considerations:

  • Consider the ethical aspects of the research, such as ensuring the confidentiality of respondents and obtaining informed consent.

10. Timeline and Milestones:

  • Develop a timeline for the research project, including milestones and deadlines for each stage of the research.

11. Risk Assessment and Mitigation Strategies:

  • Identify potential risks that may affect the research project and develop strategies to mitigate them.

12. Pilot Testing:

  • If necessary, conduct a pilot test of the research instruments and methodology to ensure their effectiveness and reliability.

13. Data Quality Assurance:

  • Develop procedures to ensure the quality of the collected data, such as data validation and verification.

14. Flexibility and Adaptability:

  • Be prepared to adjust the research plan as needed based on the results of the pilot test, unexpected challenges, or emerging opportunities.

By following this prompt, you can create a comprehensive and well-structured research plan that will help you conduct effective and insightful research. Remember to tailor the plan to the specific needs of your research project and to consult with experts if necessary.

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