Dating News Digest: Women’s endorsement required for men; FITFCK collaborates with Fitness First UK to organize weekly fitness-focused dating events; happn’s latest campaign spotlights ideal date spots; IRL Closes Due to Fake Accounts.
Good morning, friends!
Dating News Digest:
- Women’s endorsement required for men;
- FITFCK collaborates with Fitness First UK to organize weekly fitness-focused dating events;
- happn’s latest campaign spotlights ideal date spots;
- IRL Closes Due to Fake Accounts.
Women’s endorsement required for men.
Hulah, a fresh dating app, introduces a unique approach to ensure high-quality male profiles by making women’s endorsement a requirement for men to join.
Heather Hopkins, the app’s founder, was inspired to create Hulah after facing her own frustrations with online dating. On Hulah, women, known as “ringleaders,” can assemble their own group of men, categorizing them as ‘has potential’ or ‘fully endorsed’.
Additionally, the app mandates a five-minute video chat before allowing text messaging, aiming to eliminate fake profiles and deception.
FITFCK collaborates with Fitness First UK to organize weekly fitness-focused dating events.
FITFCK, a fitness dating start-up, has formed an exciting alliance with Fitness First UK, a renowned global gym chain. As a result, FITFCK will now organize weekly fitness dating events every Friday evening at a prestigious Fitness First venue in London.
This partnership marks a major achievement for FITFCK, as it overcame initial challenges in securing a suitable location for its inaugural event over a year ago.
happn’s latest campaign spotlights ideal date spots.
happn, the French dating app, is rolling out a new advertising campaign both domestically and internationally to showcase its revamped design and renewed focus on combining romance with exploring local areas.
Teaming up with creative agency Socialclub Paris, happn has created two captivating videos under the theme “make it happen,” highlighting the app’s emphasis on recreating and facilitating organic connections in shared interest locations like restaurants, museums, exhibitions, and other places of interest. The campaign aims to increase the chances of like-minded individuals meeting in these locales, capturing the essence of everyday moments and the potential for beautiful stories to unfold.
The campaign will be launched in France, Brazil, Denmark, and the Netherlands, targeting singles in major cities throughout the summer.
IRL Closes Due to Fake Accounts.
Event app IRL, which boasted a user base of 20 million and a valuation of over $1 billion, abruptly shut down after an internal investigation revealed that 95% of its users were fake and generated by bots.
The company had raised over $200 million in venture capital funding but had been facing skepticism among employees regarding the authenticity of its user numbers. With the closure of IRL, it serves as a cautionary tale for the challenges faced by social discovery apps in maintaining genuine user engagement and trust.
***
Dating News Digest is brought to you by Dating Pro, winner of iDate Awards in the Best Dating Software Provider category.
With us, you will learn how to start a dating site, how to manage your dating website software, and how to profit with a dating script.
***
Photo by Ionela Mat on Unsplash
(No Ratings Yet)
Loading...