Competitors: how to compare and analyze them N20
6. Check the reviews.
Take the time to find as many reviews of your competitors as possible, including everything from product reviews on their website to business reviews on social media to comments left on their blog.Check how healthy and client-centric their business is and decide if it’s a strength or weakness you can capitalize on.If you find a lot of reviews on a product similar to the one you’ll sell, it’s a good sign that people are interested in buying it.If the reviews are from customers who aren’t happy with the service provided, the condition in which the product arrived, or the product quality, those could be ways to help differentiate your business. Best site to do that are: https://www.trustpilot.com/, g2.com , https://www.capterra.com/
7. Review social media
Looking at your competitors’ social media accounts has multiple benefits.If they have many followers, and especially if they are actively engaged, it’s a good sign that there is a market for your products.Plus you’ll get a good idea of how customers feel about their business, and see what works well and what doesn’t for engaging with your own client base.If your competitors don’t have a decent following, it could indicate that the market is weak, your target market doesn’t use social media, or simply that there is room for your business to take the lead at engaging with customers.
8. Use these bonus items and tools for competitive analysis.
- Want to know how long your competitors have been in business? How about the date they registered their domain, their contact information, server statistics and more? Check out WHOis.net.
- Find out what positions they’re hiring for. This can indicate the health of the business, plus give you a feel for the company culture.
- Are they seeking additional funding? This can tell you how well they’re doing and give you ideas on how to position yourself. Be sure to look on Crunchbase for their investment portfolio. Also, Check out places like Indiegogo and Kickstarter.
- Google Alerts will send you email updates based on keywords. Setting up alerts for your competitors in addition to your own business will help you keep up with any news you need to know. Also, set up alerts for industry terms to monitor new market developments that could affect your business.
Remember, regularly performing a competitive analysis doesn’t mean you need to watch your competitors like a hawk or let them keep you up at night, but you should keep tabs on how their businesses are changing and watch for new challengers in your space.
Competitor analysis tools
There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. Here is the list of tools that cover a range of areas, from paid adverts to email marketing.
General competitor analysis tools
KompyteCompare traffic, referrals, visitor behavior, keywords and search rankings, paid ads, and site by site social metrics. Stay updated with competitor emails. You can input competitors to track, or let Kompyte suggest them based on the keywords you are tracking.SimilarWebProvides an overview of website traffic, referrals, search traffic and keywords, social media, display advertising, audience, and similar sites and apps.
Competitor audience analysis
Brandwatch AudiencesYou can get some great insight by looking at the people who follow your competitors on social. With Audiences you can analyze a following and look at their demographics, influencers, and the content they share.You can even download their followers as a list to target them with competitive Twitter ads.
SEO and keyword analysis Tools
SpyfuAs well as tracking backlinks and rankings, Spyfu has a great keyword feature showing how many keywords your competitors rank for and how much their keyword focus overlaps with yours.AhrefsAhrefs is a great SEO and keyword research tool. You can use it to see what your competitors are ranking for, how much organic traffic they’re getting, and see what content of theirs is performing the best.You can also compare domains to see content gaps, track specific keywords over time, while they’ve also added keyword data for sites like YouTube, Baidu, and Amazon.
SEMRushAnalysis shows a range of metrics around keywords, paid search, and rankings. You can search 10 URLs which will show limited results.
Backlink analysis tools
A wide range of link analysis is available, including an overview of backlinks, country and industry breakdown, and link age.
Monitor BacklinksNew links, lost links, new competitor’s links and weekly domain changes will all be emailed to you once you have set up your account.
Content discovery tools
BuzzSumoThe free tools allow you to search for content by keyword or entering a competitor’s URL. You can then refine the search by publish date, content type, and shares across social sites. It also has a trending section for different industries.