Which Dating Platform to Choose? Creating a dating site. Mobile apps N20

Oct 2, 2023
4 minutes to read

The choice of the dating platform for your site is very important because it will largely determine the opportunities that will be available to your site visitors and members, the stability of the site work and the convenience for you.

The following options present themselves:

  • Ordering website development from scratch
  • Purchasing a ready-made dating software solution
  • Taking part in a white label program

Let’s take a look at the advantages and disadvantages of each option.


Having a dating website developed from scratch

To make it happen, you will need to engage the services of a company or a freelance developer. They will build you a website according to your specific requirements. You can look for contractors in freelance communities, forums, general job boards or by choosing the most professionally looking agency that your favourite search engine can find.



a) Your site will look and work exactly like you want it to.

b) You get the copyrights for the final product and can do whatever you please with it, like reselling it at some point.

c) The database of members and all their payments belong to you.



a) It will likely take a while till you can finally launch.

Average estimations for such project starts at  3-5 months of development time for one developer.

b) Be prepared to invest a lot. On average, core features from $15k to $25k + any additional options like advanced search and matchmaking, video chats and etc are for extra fee.

c) Programmers will act according to the guidelines that they receive from you, so it is in your best interest to have a clear vision of the end result.


Purchasing a ready-made script

Purchasing a turnkey solution will let you save time and money on development costs.

After a short period of installation and setup, you will have an online space where you can invite the future site members. Basically, all you need to do is add some features that will make your site uniquely yours that will help attract people.



a) Quick start. After the installation(1 day) and basic setup(from 1 to 14 days in general), your site is ready for use.
b) Comparatively low expenses. The average cost of a basic ready dating script is around $200-$500.
c) Most scripts already include design changing options (site colors, logotype upload, background image) or come with a number of integrated design templates.
d) The database of members and all their payments belong to you.



a) You may need extra functional changes or design changes when the standard functionality is not enough to meet your idea or niche.

b) Few providers of dating software products offer free technical support and consultations to their customers which may result in extra maintenance costs.


Taking part in a white label program

The idea is as follows: you partner with a company that hosts your dating website(s) and takes care of technical maintenance, payments and user support for you, and your only responsibility is promoting the site to bring as many new members as possible.

Your earnings come from commissions and/or affiliate payments.



  1. Split-second start. You get a site with your logo and domain name and a ready database of site users.
  2. You don’t need to invest anything to launch. Except for traffic acquisition costs later on.
  3. You do not need to worry about any technical issues. Support is covered by your white label partner company.



  1. You are not independent. Neither the source code of the site nor the members’ info belongs to you.
  2. You have no access to the billing and other sensitive information.
  3. Revenue is most likely split. And not in your favour.


Allow me a little bit of self advertising of our ready-made dating platform PG Dating Pro. It will let you launch your website fairly quickly, and it will give you the opportunity to brand the site and change the function and design settings directly from the administration panel so you do not really need much programming experience.


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