Dating Pro: 10 Dating App Marketing Strategy Advertising Tips

Apr 8, 2021
4 minutes to read


Dating apps are huge these days! And there is a competitive and live market which comes with them as well. There is a large and ever-expanding market for dating apps to target but grabbing people’s attention across a sea of options is difficult.

Here are ten unique and attention-grabbing marketing strategies for dating apps.


  1. Use Media Reach

The media is your biggest tool, so use it! The media can say anything they want about your app and your brand, so make sure they are saying the right things and not the wrong things about it. Use the media to boost your marketing reach.

  1. Segment your Market & Target your Advertising

The best way to begin an advertising campaign is to start by understanding your market. If your target audience is 30–40-year-old divorcees, the strategies you use to advertise will be different than if your audience is 18-year-olds in their first summer of clubbing.

Target your marketing accordingly.

3. Paid App Promotion

Organic marketing definitely has its place but paid app advertising has taken a hold of the 21st century with both hands. Promoting apps using paid methods has become extremely popular and has been incredibly effective for apps like Tinder.

  1. App Store Optimization

App store optimization is the app store version of search engine optimization. As Jessica Richards, an online content editor and a business writer at Australia2write and Writemyx, noted, “It is effectively manipulating the algorithm which recommends people certain apps to direct them to your app specifically.”

There are many ways to do this but one of the best is use of keywords.

  1. Creatively Leverage Content

Leveraging marketing is an important strategy, and if forgotten can be detrimental to the marketing strategy for your app. It is important to balance your marketing strategies and leverage the content that you promote.

Be creative and inventive with your marketing strategies, and you will see the results.

  1. Collect Data for Target Marketing

The worst thing you can do when marketing a dating app is to generalize marketing. Targeted marketing for each segment of your potential client base is extremely crucial, and personalizing marketing is a great way to gain consumers for your app.

Collecting data and researching before marketing is key.

  1. Embed in Social Networking Links

Social network embedding is important to the spread of information both about your app and about the services it provides.

Do not be scared of using social media services to promote your dating service.

  1. Use Influencers in Your Dating App Marketing Strategy

Influencer marketing has skyrocketed over the last 5 or so years and has an over eleven times return on investment compared to traditional marketing.

Influencer marketing is becoming more and more expensive; so it is important to jump on this before it skyrockets in price.

  1. Have your App Featured as ‘App of the Day’

Apple is just as motivated to get your app viewers and users as you are, partially because they profit off of the use of your app as well. Apple promotes the use of a new app using its ‘app of the day’ feature, and feature on this boosts use of apps by sometimes almost 2000%.

  1. Create a Viral App Video

Viral video creation is a fantastic way to get to the top of social media apps, to ‘trend’ online, and to increase the general public’s knowledge of your app and brand as a whole.

Richard Terrence, a prominent blog editor and lifestyle writer at Britstudent and PhD Kingdom, commented that, “However, making viral videos takes a lot of time and effort as well as knowledge of what constitutes a viral video. However, if you can get it right, it is remarkably effective.”


Dating apps are a strange environment to navigate, and there are more being developed every day.

It is not always easy to know what strategies work the best for dating app marketing, and hopefully, these ten easy tips will help you understand the best ways to delve into the dating app marketing world.

The best idea as a business is to combine these ten tips into an all-encompassing marketing strategy.

Happy marketing!


About the Author:

Michael Dehoyos is a business writer and editor at Nextcoursework and Academic Brits. He assists companies in their marketing strategy concepts and contributes to numerous sites and publications. Also, he is a writer at Dissertation Help.



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