Dating Pro Digest: Yubo Is Tinder For Teens; Australian CHOICE Released Tinder’s Pricing Model Data; Spark Networks Shares 2020 Financial Results
Good morning, my friends
Dating industry news digest and how to use them to make you share of profit:
- Yubo is Tinder in the teen world;
- CHOICE, an Australian consumer control group, has released data on Tinder’s pricing model;
- Spark Networks shares 1H2020 financial results.
Yubo is Tinder in the teen world
Yubo was launched in France in 2015 under the name Yellow and was renamed Yubo in 2018.
The application is rapidly gaining popularity in the United States and many other countries due to Covid-19.
At the moment, the application has 25 million users worldwide, of which about 60% are from the USA.
Pro tip: What you can do is to either copy and use it for other countries. Or adapt it to your niche, instead of teens. With more features and valuable offers.
CHOICE, an Australian consumer control group, has released data on Tinder’s pricing model
The highlight was the fact that the premium subscription for seniors is more expensive.
The study was conducted in the «mystery shop» format and involved 60 people of different ages and genders. As a result of this experiment, the cheapest monthly membership fee was $ 6.99, it was offered to women under 30. For gay people of the same age, the price was $ 7.99 – $ 15.10 per month.
The most expensive users were heterosexual men over 50, whose cost was $ 34.37.
Pro tip: Tinder’s pricing model has already been already criticized by the California court before. But they are still using it and, as it seems, it provides them with a good revenue stream.
Spark Networks shares 1H2020 financial results
Spark’s revenue for the first half of 2020 amounted to $ 114 million.
As a result of its successful decisions, the company has changed the vector of expectations from 224 to 228 million dollars.
They also expect EBITDA for 2020 to be between $ 34 million and $ 36 million, compared to prior expectations of $ 30 million to $ 34 million.
Pro tip: As you can see from this example, dating sites can rack up quite an amount of money. They did it. So could you.
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