Dating Pro Digest: Match Group Capitalize On Video Dating; Mumbai’s Hotbed Of Sugar Dating; Quarantine Matchmaking For Muslims; Dating Apps In Socially Conservative Pakistan
Good morning, my friends
Dating industry news digest and how to use them to make you share of profit:
- Match Group looks to capitalize on video dating during the pandemic;
- Mumbai is hotbed of sugar dating, Delhi close second — website says unemployment is reason;
- Quarantine matchmaking project for Muslims;
- Dating apps gaining ground in socially conservative Pakistan.
Match Group looks to capitalize on video dating during the pandemic
Due to social and physical limitations caused by the pandemic, virtual dating keeps on getting more and more popular. Especially online video dating.
Match Group states that the “direct revenue at Match—a mix of subscription and one-time fees—rose 2% in the quarter ended June 30 from the previous quarter and 12% compared with the prior year period, to $546.7 million.” With operating income being $196 million, 14% up from the Q2 of 2019.
Pro tip: Latest studies show that video dating usage will diminish slightly as soon as the quarantine is officially lifted, however, it already became the new normal and will stick in online dating industry for while. You can launch your own video dating with a unique offer to attract a lot of users.
Mumbai is hotbed of sugar dating, Delhi close second — website says unemployment is reason
SeekingArrangement states that due to unemployment rates getting higher for many young Indians, sugar dating sites are getting more new users.
According to Seeking Arrangement’s data, Mumbai has the largest amount of such users in India – over 6,000 sugar babies and around 21,500 sugar daddies.
Next comes New Delhi with 3,500 sugar babies and 13,000 sugar daddies. The third one is Hyderabad with 1,300 sugar babies and 12,000 sugar daddies.
Pro tip: The Sugar Dating trend keeps on growing steadily. With proper proposition to this audience, you can create a site that racks up nice revenue stream.
Quarantine matchmaking project for Muslims
Inspired by Netflix’s reality show “Love Is Blind”, Binta Diallo launched the “Eye Meets Soul” matchmaking service. This is a virtual blind matchmaking experience for Muslim millennials in the US.
For their first session, they randomly chose 10 men and 10 women. And each person could speak with two people daily through Zoom for five days.
If a pair had a match, organizers then connected them offline to continue their relationship.
Pro tip: As you can see from this example, a good main idea of your dating business can be very profitable. Start small with an audience of your choice and then scale your business bigger.
Dating apps gaining ground in socially conservative Pakistan
Dating apps are now trying to cover such socially conservative regions like Pakistan.
Dating for women is still frowned upon in this heavily patriarchal society. However, due to the fact that the number of single women in big cities keeps on increasing, dating apps are used more and more today.
The most active audience is 18-40 and from major cities Islamabad, Lahore, and Karachi.
Pro tip: There are a lot of niche groups of people that don’t have a correct app or service to match and fall on love online, like in Pakistan. Creating a site, that goes along local beliefs and laws but giving what other apps aren’t able to do, can be a huge success.
Dating Industry News Digest is brought to you by Dating Pro, winner of iDate Awards in the Best Dating Software Provider category.
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Main Photo by tabitha turner on Unsplash