Dating Pro Digest: Control Off-Facebook Activity; Focus On Combating Ad Fraud; Swipe Right For Office Snacks; Modern Dating Proverbs
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Dating industry news digest for today: Facebook provides more control over Off-Facebook activity; This new report signals growing focus on combating advertising fraud; This dating app could put an end to boring office snacks; Proverbs for the modern dating world.
“Anything can make me stop and look and wonder, and sometimes learn.” —Kurt Vonnegut
Facebook provides more control over Off-Facebook activity
Facebook has announced a new update which will allow users to hide their browsing history from Facebook.
Off-Facebook activity allows Facebook to track what apps and websites users browse to give them more personalized and adequate ads.
Currently, this feature is available only in Ireland, South Korea, and Spain.
Facebook product manager Stephanie Max expect a potential revenue drop due to the introduction of these new privacy settings.
The user history will, however, be stored for 48 hours before being deleted as Facebook claims: “Your future off-Facebook activity will be disconnected within 48 hours from when it’s received. During this time it may be used for measurement purposes and to make improvements to our ads systems.”
This new report signals growing focus on combating advertising fraud
New report from PubMatic shows that mobile ad impressions jumped 26% year-on-year.
iOS impressions account for over 50% of the new total, comparing to 33% a year earlier.
The growth spurt was mostly caused by an increase in video consumption, though 28% of marketers still report difficulty integrating in-app videos. The report shows that video significantly increases in-app purchases, particularly during political events.
A new trend among advertisers when they start favoring private marketplaces (PMPs) because of mobile ad fraud in open markets.
This dating app could put an end to boring office snacks
This new dating app for food Tyme finding a new favorite workplace snack is just about as easy as getting a date.
Office employees simply sign into their workplace and sift through the offerings available from the company. Simply swiping right and left.
Once the results are collected, companies can order the winning bites right from Tyme’s platform.
Proverbs for the modern dating world
Being single in 2019 is complicated, but thankfully, these classic words of wisdom have been adjusted to help navigate this new dating frontier:
- Give a man a fish and you feed him for a day. Teach a man to fish and it’s the only profile picture he’ll ever use.
- A life with love will have some thorns, but a life without love will be something your parents ask about every time they call.
- He who laughs last did not understand my joke fast enough and it’s not going to work out.
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