Dating Pro digest: Why £1.5 million was invested in the future music app; Match Group supports South Korean democracy bill; Bumble and Bloom join forces to help victims of violence; Tinder reports for 2020.
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Dating industry news digest:
- Why £1.5 million was invested in the future music app;
- Match Group supports South Korean democracy bill;
- Bumble and Bloom join forces to help victims of violence;
- Tinder reports for 2020.
Why £1.5 million was invested in the future music app
Ahead of its launch on 10 August, the UK-based POM app has raised £1.5 million in investment.
The service plans to actively collaborate with popular music applications, include playlists and questions about user’s favorite songs.
The CEO of the company believes that when meeting one another, one should not underestimate such a powerful emotional factor as musical preferences. A user’s playlist can tell a lot about its owner without further ado.
The authors of the idea hope that their clients’ partnerships will be based not only on physical attraction, but also on strong emotional ties.
Match Group supports South Korean democracy bill
In South Korea the legislative and social movement supports the rights of users to independently choose payment systems when purchasing applications.
At the moment, Google and other monopolies of the world wide web are limiting the choice of buyers. Payment systems that are on the favorites list secretly acquire the right to unjustifiably overstate the commission. Conglomerates force developers to play by their rules to the detriment of customers, otherwise the unwanted applications can be closed.
Google plans to launch its own payment system, if this happens, buyers’ expenses threaten to increase by a third.
South Korean lawmakers are counting on the support of like-minded people from the United States. Representatives of the Match Group have already testified at the antitrust hearing.
Bumble and Bloom join forces to help victims of violence
Online services Bumble and Bloom are launching a joint app designed to provide psychological support to survivors of sexual violence and abuse in couples.
After contacting the user, a password will provide to access individual psychotherapy sessions holding by professional consultants, and a feedback service will also work around the clock. This is a non-profit project, it is being developed for the purpose of user’s safety and the ability to rehabilitate for a normal life.
Dating app Badoo will join the startup in 2022.
Tinder reports for 2020
Due to quarantine restrictions, the number of users of the popular application in 2020 has risen sharply. Demand for additional features has increased, and visitors have begun to use video chats more actively to compensate for the lack of communication in isolation.
For many people Tinder has become a kind of social network, where they not only make romantic acquaintances, but also chat with interests or play video games.
According to an unofficial survey, more than 40% of the app’s customers intend to continue communicating offline when the pandemic is over. Some admit that it was the Tinder format that helped them find each other.
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