Dating Pro digest: 2022 Dating Apps Report; Which startups аre in the focus of attention of GDI; Match Group report for shareholders; Grindr Disappears From App Stores In China; Why dating apps must put user safety at the top of their agenda in 2022.
Good morning, friends!
Dating industry news digest:
- 2022 Dating Apps Report;
- Which startups аre in the focus of attention of GDI;
- Match Group report for shareholders;
- Grindr Disappears From App Stores In China;
- RealMe: Why dating apps must put user safety at the top of their agenda in 2022.
2022 Dating Apps Report:
Our friends from Liftoff and Vungle prepared a dating apps report for 2022.
From this report you’ll learn:
- Audience benchmarks – Across all regions, Cost-per-Install averaged $2.65, and the cost for in-app purchases averaged $49.93.
- Platform trends – iOS users cost more to acquire, but they’re 2x more likely to make a purchase and more likely to register.
- Monthly trends – Purchase rates dipped to 3.13% in May but steadily increased to 9.58% by October.
- Region and country trends – European users cost the least per install of $2.02.
More insights and trends in the report down below ↓
Which startups аre in the focus of attention of GDI:
Global Dating Insights brings fresh original solutions to the dating industry.
Proxii is focused on fast dates,but the priority is highlighted on close radius of a mile and a half, no more than a day is allotted for conversations on the network.
Niirly encourages active communication and updating of profiles, user stories are saved for only two days.
Lua developer’s team alwasy try to predict the intimate compatibility of singles and potential couples by their answers to the different questions.
Peper Street provides not only a meeting place for singles, but also serves as a platform where talent and potential producers and singles in this sphere can find each other for completting different goals or fall in love.
Match Group report for shareholders:
The Match Group released a comprehensive third-quarter report with detailed results for each brand.
Tinder’s share price is up 20%, thanks in large part to the Swipe project and the Explore experience. In the future, the use of their own currency at the initial stage within the system.
Plenty of Fish is successfully monetized with virtual gifts.
OkCupid, Hinge and other brands are expanding audio and video communication.
Gen Z-focused Hyperconnect technologies are recognized as groundbreaking in the dating industry.
Grindr Disappears From App Stores In China:
Grindr has disappeared from the Apple App Store and Google Play Store in China.
The platform was completely removed by Grindr’s operators, because they currently are facing with the country’s Personal Information Protection Law.
This situation appeared due to new regulations which were accepted by the goverment. Those new law limits should insist personal information stored in apps and requires data transferred between China and other regions to be approved by the Chinese government, which could bring some new difficulties to Grindr users and customers.
RealMe: Why dating apps must put user safety at the top of their agenda in 2022:
Over the past few years, people have seen a global uptake in the use of dating apps. This influx of users and the new virtual world of dating has made safety more important than ever before.
But the reality is that many dating apps have a massive flaw. Most of the background checks are thin, and that’s if they have them at all, and with basic vetting processes, the chance of potentially dangerous people entering the online dating world is extremely high.
Dating Industry News Digest is brought to you by Dating Pro, winner of iDate Awards in the Best Dating Software Provider category.
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