Dating Pro Digest: Bumble Boosts App Installs With TikTok Ads; Tinder Test New Platinum Paid Tier; Will Video Dating Stay?; Live Video Chat Apps Get In On Action; More People Are Having Virtual Affairs
Good morning, my friends
Dating industry news digest and how to use them to make you share of profit:
- Bumble boosts app installs with direct response ads on TikTok;
- Tinder user seems to have uncovered a new ‘Platinum’ paid tier the app is testing;
- Is video dating here to stay?
- Live video chat apps get in on action;
- More people are having virtual affairs as Covid-19 pandemic wears on, data suggests.
Bumble boosts app installs with direct response ads on TikTok
Bumble partnered with TikTok influencers, David Dobrik and Brittany Broski, to create its native ads on “For You” feed.
Through TikTok ads from March to May, Bumble increased installs by five times and decreased cost-per-registration by 64%.
Pro tip: You can repeat their success on a smaller scale while not many dating apps started using TikTok ads.
Tinder user seems to have uncovered a new ‘Platinum’ paid tier the app is testing
A Reddit user found a new Tinder Platinum feature.
As explained, it should be a new membership level for Tinder users, right now they have 2: Plus and Gold.
The new plan allows users to exclusively:
- Message before matching;
- Prioritized likes – people will see Platinum users first;
- See who likes you – view people who already liked you before swiping;
Pro tip: You can launch a dating site with similar paid tiers and get revenue while Tinder still tests it.
Is video dating here to stay?
The latest survey conducted by Match showed that 69% of US users are now more opened to video dating, comparing to 6% before the pandemic.
The BBC team also states that there is a growth of interest in livestreaming dating games. For example, The Meet Group reports a 95% surge in usage of its video speed-dating and blind-dating games.
And since lockdown gets slowly, most dating experts believe that people will switch building relationships back to offline. However, they still come to a consensus that video dating won’t disappear and will become the ‘new norm’.
Pro tip: You can create a dating site with livestream video games as, currently, only a few of dating sites have them.
Live video chat apps get in on action
Analytics noticed that ‘live video chat’ apps have successfully amassed millions of users.
These types of apps allow people to have video chat with complete strangers.
Four such apps — Chamet, LivU, WHO, and Azar — are among the top 10 grossing apps on the Play Store in India right now.
And according to Sensor Tower, these top apps make from $200K to $300K a month from India only.
Pro tip: Launch a similar app in your region or country and get a piece of their money pie.
More people are having virtual affairs as Covid-19 pandemic wears on, data suggests
According to the University of Tennessee psychologists. Kristina Coop Gordon and Erica A. Mitchell, stress caused by pandemic and virus caused tension in people’s relationships, which further drove them into affair dating sites.
The data that was gathered from some of the dating sites for married people shows that during the pandemic there were 17,000 new registrations every day.
While back in 2019, they only had around 1,500 new daily sign-ups.
Pro tip: Dating affairs are always popular and relevant. Create a dating site that monetizes this public to earn your share.
Dating Industry News Digest is brought to you by Dating Pro, winner of iDate Awards in the Best Dating Software Provider category.
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Main Photo by Roselyn Tirado on Unsplash