Dating Pro Digest: Dating Apps May Add ‘Digital Health Passports’; CEO Of Match On How The Coronavirus Pandemic Changed The Way Singles Connect; Hinge Labs Uncovers Video Dating Trends
Good morning, my friends
Dating industry news digest for today:
- Tinder may add ‘Digital Health Passports’ saying users are Coronavirus-free
- The Coronavirus pandemic has forever changed the way singles connect, says CEO of Match
- Hinge Labs uncovers video chat dating trends
Tinder may add ‘Digital Health Passports’ saying users are Coronavirus-free
VST Enterprises has announced that a number of dating apps has contacted them and asked to develop a ‘digital health passport’ that they would link to user profiles.
This technology meant to show the results of government-approved Coronavirus tests on user profiles to help singles feel more secure.
CEO of VST Enterprises Louis-James Davis explained to Verdict: “We firmly believe that the digital health passport alongside government-approved testing kits is the key to removing the lockdown restrictions in a gradual and controlled way.”
The Coronavirus pandemic has forever changed the way singles connect, says CEO of Match
CEO of Match and Match Affinity, Hesam Hosseini in his interview with DMagazine where they discussed how pandemic changed the way singles connect:
“- DID YOUR BUSINESS CONTINUITY PLAN WORK, OR WERE THERE SURPRISES?
– As a tech company, we embrace change. In a nutshell, our business continuity plan is to stay nimble and adapt. With COVID-19, dating culture changed overnight, and singles suddenly had hundreds of questions about how to navigate dating. To help, we decided to open up access to our team of experts via a free hotline to help singles navigate virtual dating.
– WHAT ARE THE SHORT-TERM RAMIFICATIONS FOR YOUR SPECIFIC INDUSTRY?
– The need for meaningful connections hasn’t changed, but the tools singles are using to find and meet others changed practically overnight. Before COVID-19, only six percent of our members said they would use video to get to know a match. That number has jumped to nearly 70 percent during the pandemic.
– WHAT WILL THINGS LOOK LIKE FOR YOUR COMPANY AND INDUSTRY IN ANOTHER SIX MONTHS?
So, we will likely keep some work-from-home flavor for a little while as we slowly dial back to normal, whatever that may look like.
In our industry, 2020 will forever be the year that changed the way singles connect. Singles will discover new tools during this time and will probably keep using them post-pandemic, such as meeting your matches over video before a date. And that will lead to better face-to-face dates.”
Hinge Labs uncovers video chat dating trends
Match Group’s Hinge started testing in-app video chat option.
New research department called ‘Hinge Labs’ is working on video chat, as well as machine learning, surveys and experiments, to find the best features and interaction methods for the singles.
Logan Ury, Hinge’s Director of Relationship Science, told Mashable: “Our goal is to help people become more successful daters. We want to get people off the app and onto a date, and hopefully eventually deleting the app.”
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