Dating Pro digest: Indian app for residents of cities and towns; Generation Z chooses RTE technology; LemonSwan launches podcast for women; Swipe is no longer trending.
Good morning, friends!
Dating industry news digest:
- Indian app for residents of cities and towns;
- Generation Z chooses RTE technology;
- LemonSwan launches podcast for women;
- Swipe is no longer trending.
Indian app for residents of cities and towns
One of the main problems with Indian dating apps is that dating is prohibited among the local population in some circles. This rule does not apply to virtual meetings.
The HiHi App, which was launched in 2020, works for the future: the peak demand is expected in 2025. Since the project was developed by a native of Bangladesh, it takes into account the peculiarities of the mentality. Women can be assured of safety, topics of conversation will help start a dialogue.
Thanks to a flexible pricing policy, the application has already been installed on more than half a million Androids, and a version for iOS is in development.
Generation Z chooses RTE technology
According to statistics, 90% of Americans in Gen Z prefer to interact in real time, so they choose dating apps with RTE technology. 87% use live video, 62% like live audio.
RTE technology is used not only on dating sites, with its help young people are more actively shopping, undergoing training, testing games and other entertainment products.
LemonSwan launches podcast for women
LemonSwan is a marriage agency located in Germany and its main mission is to bring single people together for long-term relationships. Family oriented women are the priority users of the service.
For them, the RealMe project launched a podcast about the dating experience and LemonSwan‘s mission.
The agency has more than 380,000 users, with the prospect of expanding funding and markets entry outside of Germany.
Swipe is no longer trending
The standard dating app format – scrolling through photos and sweeping them left or right depending on preference – is gradually becoming a thing of the past.
With market trends in mind, popular dating apps are driving technological innovation.
The Night In feature allows you to conduct online quizzes that help you make sure the partners are compatible.
The Swipe Night option invites the prospective couple to solve the crime together. An imitation of a social network feed with the possibility of streaming is in demand. Video calls and audio chats are being actively upgraded.
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