Lesbian Sites Are the Most Converting Niche Dating Sites!

Jan 26, 2009

Bone Fish Ltd today revealed that gay networking and lesbian dating is on the rise and at present, is the strongest converting niche network in the online dating sector.

Following a recent and very exhaustive study by Bone Fish Ltd at the end of last month, it became evident that although still very much predominant in the networking arena, the traditional markets of generic romance and adult dating are no longer the highest converting networks in the online dating industry, and have – in fact – been now surpassed by the lesbian network that currently boasts an outstanding 12.5% conversion rate.

Ever since it’s inception in 1999, Bone Fish Ltd has gained vast experience in operating sites for the gay community. In total, it now boasts over 1,500 homosexual sites (out of a total of 14,000 dating/adult portals across all platforms), and 501 sites that are specifically aimed at the lesbian market.

In its tri-annual report that was completed late last month, it became evident that the lesbian niche has since grown at an extremely alarming rate and Bone Fish affiliates – who, in the past were predominantly drawn to the Generic Romance and Adult Dating networks believing them to be more profitable than the other networks – had begun to seize the opportunity to increase subscriptions and therefore profits.

Without a doubt the past year has seen an influx of gay and lesbian sites on the Bone Fish Programme, resulting in homosexual portals making up some 10% of the affiliate base and homosexual members accounting for 1 million individuals (550,000 lesbians and 600,000 gay men). Overall, this reflects a 30% growth in the Bone Fish homosexual market in the past year alone.

Conversion rates are hitting an all time high too. Surpassing the adult network that has been converting at a staggering 9.8% and the romance network at 8.8%, the lesbian network has this month taken the industry by storm with a staggering 12.5% conversion rate – the highest rate ever on the Bone Fish programme.

Bone Fish Ltd operates a total of 28 different networks and has 3.7 million members on its service across the board. By Christmas, this figure is expected to reach the 4 million-mark and the conversion rate of the lesbian network is predicted to rise to 14% by the end of the first quarter of 2009.

News source: theopenpress.com

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