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Mail.ru Penetrates Russia's Online Dating Market

01:39:58 by Julia Dorofeeva

Categories: Dating Articles

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Knowledgebase

Mail.ru, a major portal in Russia and the country's first billion-dollar internet firm, has purchased a 30 percent stake in online dating site Mamba.

Note: According to Blognation Russia, South African media and internet group Naspers has acquired a 2.6 percent stake in Mail.ru for $26 million.

Like the remarkable value inflation Facebook enjoyed after Microsoft took an equally small cut of its pie, the purchase values Mail.ru at approximately $1 billion.

Investment group Finam sold Mail.ru the stake for about $15 million.

The Russian online dating market was valued around $21 million in 2007. Along with contender Loveplanet, Mamba holds 90 percent of that market. Unlike Loveplanet, which positions itself as an independent online destination, most of Mamba's traffic comes from partnerships with larger websites.

Mamba serves 10 million users, according to Quintura, of which 1.5 million to 2 million are online daily. Revenues were pegged at $9.2 million in the first half of '08, a 60 percent increase from the same period in '07.

About 25 percent of Mamba's user base comes from a partnership with Russian web portal Rambler, a market competitor to Mail.ru. Last month, Rambler sold contextual ad firm ZAO Begun to Google for $140 million. (news source Marketingvox.com)

PG Dating Pro - Interviewed and recommended! Our review.

23:45:40 by Julia Dorofeeva

Categories: Dating Articles

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Knowledgebase

Recently we have been interviewed by Oleg Khabarov, owner of Usual Dating Blog. Usual Dating is devoted to all aspects of online Dating business.

Oleg himself is a "usual dating webmaster", he created design for his sites, he writes for his sites, he controls and promotes his sites. As he says "I am one of the thousands webmasters. I do everything from creation to promotion by myself." He's like you, our clients, who are starting their dating business and marketing it passion.

Full interview is available at Usualdating.com.

Here are some reviews:

UD: What is the future of your dating software? What we should expect from DatingPro?

PG: We still plan to offer a ready-made software. We are now working at different design templates to match the needs of different Niche Dating Industries. Then we plan to add some specific functionality for these niche products to lessen the customization demands for end customers. We also plan to develop our module software structure. We already have additional modules for the software and are going to add new ones in cooperation with different service companies in the industry.

UD: Online dating today. What you think about the market? Where does it go?

PG: Not long ago Online Dating wasn’t in favor. Social Networking took its place. Right now we see that Dating Industry comes back. Even big Social Networking sites are implementing Dating tools for their users, which means that Social Networking industry hasn’t learned to monetize their traffic better then Dating one. People would want to date and Niche Dating Sites can be numerous and nevertheless popular and profitable for their owners. That’s why we still think that Dating with a mixture of Social Networking features will be very popular for a long time as it is now.

UD: I know every dating software company has a unique advice for new daters. Do you have one?

PG: We work with site administrators. We always advise them to think over their business idea, marketing ways, features they need to match their audience before getting any Dating software. In this case you would know exactly how to enter the market and succeed. Otherwise you can spend time in vain even with the best software and support.

UD: Please, tell some words for our readers.

PG: Thank you for your interest in our company. I, as product manager for Dating Pro and Blog author would like to advise you get into this business as soon as possible as it’s developing rapidly. Online business right now might be a solution for you as many offline businesses are unstable nowadays. Besides, it’s easy as you don’t need special technical knowledge to establish a site, market it and support. So take a chance and profit online. Good luck!

We're waiting for your comments and feedbacks!

New tendency: Women go online to find real relationship! How to use the moment?

18:35:48 by Julia Dorofeeva

Categories: Dating Articles

Comment Icon3 comments

Knowledgebase

In a previous post I have already mentioned the tendency that women perceive Online Dating as natural way of finding a true love and live partner.

Today, as Mirror News also reports that single men and women are more likely to find true love on the internet than at work or at a party - especially if they are over 45. A poll of 10,000 married couples in 2006/2007 found 19 per cent met online compared with 17 per cent who got together at work and 17 per cent who paired up through pals. Of these, 31 per cent aged 45 to 54 met online, against 18 per cent of 20 to 44-year-olds. Galen Buckwalter of online matchmaker eHarmony, California, said: "Wanting to get married and not going online will soon be seen as equivalent to trying to find an address by driving around randomly - rather than using a map."

=> Read more!

Match.com starts a new campaign: "Too Many Women"

00:16:46 by Julia Dorofeeva

Categories: Dating Articles

Comment Icon4 comments

Knowledgebase

As Marketing Week reports, online dating site match.com is launching a summer TV campaign to target men for the first time. The ads carry the strapline "Too Many Women" to illustrate the fact that online dating is now a popular choice for women.

The new campaign has been created by US agency Hanft Raboy & Partners and will break in the UK on August 18.

They will air across TV channels including Sky Sports, Bravo, Setanta Sports and MTV. The TV spots will go live for two weeks in the UK, with media planning and buying carried out by Initiative.

Jason Stockwood, match.com's managing director says: "This campaign illustrates the fact that online dating is now a very popular choice for women. Over 4.6 million people sign up to match.com in the UK alone to date marking, categorically, that online dating is now the new natural way to find love."

=> Read more!

Social Networks as efficient tools for Dating Online! Are they becoming Dating Sites?

04:04:43 by Julia Dorofeeva

Categories: Dating Articles

Comment Icon6 comments

Knowledgebase

There has been several notices already that Social Networking sites are going toward Dating Industry Direction.

Not long ago FoxNews published an article about a strong tendency of MySpace and Facebook to use Online Dating tools to provide services for their users.

Single people at Social Networks, do use them as Dating Sites, join groups, chat, go to dates. Dating expert and author Lisa Altalida remains on the fence about using social networking sites as dating tools.

"That can be good because you can get a deeper sense of a person on a social networking profile than you can on a dating profile," Altalida said. "Social networking sites are usually used fairly frequently by their users, so you get a truer picture of who the people on the site are, but there is a negative side too"

=> Read more!

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