Profitable business niches in dating, social networking and matchmaking industry


"3.4 billion internet users worldwide"

"19% of internet users... currently using online dating websites or apps"

"The worldwide online social discovery market is estimated at US$100 billion. US$4 billion is the size of the online dating market alone"

"Revenue in the 'Dating Services' segment amounts to US$4,886 million in 2017 and US$5,871 million in 2021. The market's largest segment is the segment 'Matchmaking' with a market volume of US$2,370 million in 2017"

"Facebook was used by 79 percent of U.S. internet users"

"84% of dating app users stated that they were using online dating services to look for a romantic relationship. A further 43 percent used online dating for friendly contact and only 24 percent of respondents stated that they used online dating apps and services explicitly for sexual encounters. Dating sites and apps were most popular among younger internet users - 30 percent of U.S. internet users aged 18 to 29 years were currently using dating sites or apps and a further 31 percent had done so previously"

"Majority-owned by InterActiveCorp, Tinder generates one billion matches... and 10 million matches a day"

"24% of Tinder users are paying for online dating services" 

"JMP Securities predicts Tinder to be worth US$1.6 billion, with US$121 million coming from subscriptions alone" 

"The number of users on each dating site in the list is 5,000 to 100 million"

"The number of users on each social network in the list is 10,000 to 4.2 billion"

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Interest over time according to Google Trends


Examples of dating niches

Keyword at Google - Avg. Monthly Searches (exact match only)

asian dating 201000
interracial dating 90500
russian brides 74000
cougar dating 49500
lesbian dating 49500
christian dating 27100
bbw dating 22200
uniform dating 18100
single parent 22200
senior dating 14800

muslim dating 9900
transgender dating 14800
geek dating 5400
hiv dating 4400
millionaire dating 2900
jewish dating 2900
disabled dating 3600
indian matrimony 3600
nudist dating 1900
alternative dating 2900
swinger dating 3600
std dating 1300
vegetarian dating 1000

How do I get started?

Dating Pro is everything you need to start and run a business in online dating, matchmaking and social networking industry:

  • Website and mobile apps connected to payment gateways
  • Tailored to your business requirements
  • Marketing and promotion
  • Technical support
Easy set-up • Free 14 day trial • Cancel at any time