Dating Pro Digest: Study Reveals Users Would Pay For Favorite Free Apps; 49% Risky Transactions From Mobile Devices; Dating Services Protects User DNA; OkCupid’s #DateMe Experiment
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Dating industry news digest for today: Study reveals what consumers would pay for their favorite free apps; 49% of all risky online transactions come from mobile devices; Dating services protects user DNA from third-party labs with anonymous barcodes; #DateMe: an OkCupid experiment takes comic aim at online dating culture.
“If you don’t like the road you’re walking, start paving another one.” —Dolly Parton
Study reveals what consumers would pay for their favorite free apps
A new study from McGuffin shows how much people are willing to pay for a subscription in apps that are currently free.
There were more than 2,000 people surveyed and they were asked which services they would pay for and how much. Respondents also had an option to stop using the service if the paid membership is introduced.
According to the results, the first place went to YouTube, with 72% of surveyed willing to pay an average of $4.20 per month.
Social network Facebook got 64% of respondents willing to pay $2.92 for Facebook itself and 66% would pay $2.52 for Messenger.
49% of all risky online transactions come from mobile devices
According to Iovation, 49% of the risky transaction came from mobile devices.
In 2018, the value was at 30%, at 33% in 2017 and at 25% in 2016.
The data was collected after 30 billion online transactions were analyzed and evaluated.
Dating services protects user DNA from third-party labs with anonymous barcodes
A new article from BBC, called “off-the-shelf DNA tests”, discusses how people DNA samples are stored and protected from affiliated companies.
While dating services, such as Pheramor or WeHaveChemistry, don’t sell, rent or lease user DNA data without their consent.
The user’s personal data is hidden behind a unique barcode. Their identities are known only to service personnel and not to lab workers.
#DateMe: an OkCupid experiment takes comic aim at online dating culture
#DateMe is basically an extended sketch-comedy show, featuring musical numbers, improvisatory segments with audience participation, and interactive elements (the show has its own OkCupid-like app that everyone is encouraged to download and create profiles on before the show).
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