Dating Pro Digest: Movie By Tinder; Growing Popularity Of Dating Apps In India; Jigsaw App For Serious Relationship; E-scooter Brand Partners With Bumble; Positive Impact Of Video In Dating
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Dating industry news digest:
- A movie by Tinder;
- Growing popularity of dating apps in India;
- Jigsaw is fighting for a serious relationship;
- E-scooter brand Bird and Bumble become partners;
- Video dating has a positive impact on the dating industry.
A movie by Tinder
Tinder has released a socially significant digital editing film.
The film focuses on Indian youth and their social distancing compromise.
The film was created and conceptualized by BBH India. Directed by Jess Cole, the original soundtrack by Mikey McCleary, who is in charge of the instrumental part, and Raji Kumari on vocals.
Growing popularity of dating apps in India
Tinder, Bumble, Truly Madly and other apps are witnessing a rise in the number of dating app users in India.
According to some reports, the number of users in India has grown by 140%. Currently, dating apps in India are used by about 2.2% of the population, and by 2024 over 3.5% will use them.
India is becoming a very promising market.
Jigsaw is fighting for a serious relationship
Jigsaw is a relatively new app for serious dating.
User avatars are closed by 16 parts, which are opened along with communication. That is, in order to see a user’s avatar, you need to communicate with him a lot. Also, in the application it is not necessary to wait for a match, but you can immediately send a message.
Jigsaw has already launched in the UK and New York, and should arrive in America by the end of 2020.
E-scooter brand Bird and Bumble become partners
Bird is an Israeli electric scooter supplier. Recently, the company has partnered with the dating platform Bumble. The yellow, eye-catching Bumble logos will now be displayed on 50 Bird electric scooters.
Within 4 weeks, there will be an action, according to which everyone who downloads Bumble can ride an electric scooter free of charge.
Video dating has a positive impact on the dating industry
The results of a new dating poll show that most users are interested in continuing online dating. Basic Hard Seltzer is the company that conducted this research in October 2020.
The survey involved 2,000 unmarried people aged 29 and generation Z. About half of the respondents said they have communicated in person since the beginning of the pandemic; 33% communicated both in person and virtually; 22% communicated only virtually.
It also turned out that 72% feel their interlocutor well through the phone screen, and 63% will maintain virtual communication after the quarantine measures are lifted.
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