Dating Pro Digest: How effective is AI in dating?; The fastest growing social apps in the U.S.; You can send gifts in Hinge; Already 130 billion downloads of dating apps on hosting
Good morning, friends
Dating industry news digest:
- How effective is AI in dating?
- The fastest growing social apps in the U.S.
- You can send gifts in Hinge
- Already 130 billion downloads of dating apps on hosting
How effective is AI in dating?
As Maria Abramovich, who is an MT-BC certified music therapist and founder of Empowerment By You, says, “Since much of our relationship to other people is driven by our subconscious beliefs, the data about personality reported by people themselves cannot accurately reflect how people act in a relationship”.
When using AI to solve complex problems like love, we face frustration. AI can process a large amount of data, but it cannot understand the complex processes of our psyche.
The fastest growing social apps in the U.S.
Today, the greatest demand in the industry is for applications designed for finding friends and vertical communities.
The most visited application is Facebook, which accounts for more than half of the users.
Tinder, having only 1% of active users, claims more than 5 million users daily. At this rate, it generates about $ 1 billion in revenue for Match Group a year.
You can send gifts in Hinge
New functions will be presented by the dating application Hinge.
Among these functions, each user can find Roses, «Excellent». Roses works like Tinder Super Likes. And the «Excellent» function will offer an updated feed of impressions.
The feed will be updated once a day so that users always see new cues based on their interests.
Already 130 billion downloads of dating apps on hosting
App Annie has published data from a study that says that downloads increased to 130 billion in 2020 on the App Store and Google Play. This exceeds the previous figures by 10% compared to last year.
At the same time, cash costs will increase by 25%, reaching $ 112 billion. There is also a 160% increase in Google Play relative to the App Store in 2020.
The majority of App Store users are in the US, Japan and the UK, while Google Play is in the US, South Korea and Germany. Among all applications, Tinder took the first place in consumer spending.
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Photo by Artem Kniaz on Unsplash