Dating Pro Digest: Love the app by Elena Eustache; Bumble Supported by Havas Melbourne Empowers Women; Gleeden Gets Massively Distributed in India; Match Group and the Nasdaq-100 Index; Mamba invests in its German and Italian app
Good morning, friends
Dating industry news digest:
- Love the app by Elena Eustache
- Bumble Supported by Havas Melbourne Empowers Women
- Gleeden Gets Massively Distributed in India
- Match Group and the Nasdaq-100 Index
- Mamba invests in its German and Italian app
Love the app by Elena Eustache
Elena Eustache is a dating and love expert from los angeles. She launched love the app for luxury dating. Elena is known for her connections with famous personalities, which will play a big role for her.
She is also publishing her book how to be feminine, which will be released in january 2021. In the book, she will professionally talk about the field of dating.
Bumble Supported by Havas Melbourne Empowers Women
The campaign is called “Girls will be girls”. All attention is paid to women who dare to start communication. The goal is to remind everyone that women can do whatever they want.
The idea will be disseminated through various social networks such as YouTube, Facebook, Tik Tok, Instagram, and on television.
Gleeden Gets Massively Distributed in India
Gleeden is an extramarital dating app in India that recently crossed the 1.3 million user threshold. Over the past three quarantine months, the number of subscriptions has increased by 246%.
On average, the time spent on the site has tripled. Also, Indian users communicate for half an hour a day more than Europeans (3.5 hours, as opposed to 3 in Europe).
Match Group and the Nasdaq-100 Index
Match Group is now a member of the Nasdaq-100 Index. So on December 21, when the Nasdaq market opens, Match Group will be listed among the top 100 non-financial companies.
The Nasdaq-100 has a strong reputation for financial products, so it is very beneficial for Match Group, which is up about 35%, outpacing the Nasdaq-100 by about 10%.
Mamba invests in its German and Italian app
The Russian dating app Mamba, with 60 million users worldwide, is set to take the lead in Germany and Italy by the end of 2021.
So far, Mamba, which is 65% owned by Finam and 35% owned by Mail.ru Group, is not even one of the top ten. Its competitors include Tinder, Badoo, Bumble, Happn, Meetic, Lovoo, Lovescout24, and the Facebook dating site.
They are going to make such a sharp leap using a strategy that has already brought them to the top in Turkey and Israel (where they overtook Tinder in downloads).
$ 3 million is being invested in the project.
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