Dating Pro Digest: Taimi’s 2021 Breakthrough Is Live Streaming; Bumble’s Design Got Copied By New Bithive App; Tinder Is In Danger Of Being Swayed; Levity A Communication App For Canadian Students
Good morning, friends
Dating industry news digest:
- Taimi’s breakthrough in 2021 will be live streaming
- Bumble design gets copied by the new Bithive app
- One of the top dating apps, Tinder, is in danger of being swayed by a new competitor
- Levity is a communication app for Canadian students
Taimi’s breakthrough in 2021 will be live streaming
Taimi is the LGBTQ + community app.
In their business model for 2021, the main part of growth is dedicated to live streaming as the main part to earn the majority of their revenue.
Alongside this feature, they introduced the Live Duet, which allows users to merge translation so they don’t have to chat.
Bumble design gets copied by the new Bithive app
Bithive is a site for creating virtual communities.
Bumble saw a similarity in Bithive’s logo design and filed an objection with the Trademark Review and Appeal Board.
Bumble’s main argument is that design similarities can mislead the consumer and cause financial and reputational damage to the company.
One of the top dating apps, Tinder, is in danger of being swayed by a new competitor
That competitor is Hinge, which was acquired by Match Group in 2018.
Hinge’s statistics show that its revenue has grown by 88% from last year, while Tinder’s revenue at the same time grew by only 15%.
People are tired of Tinder, they need something new.
So after Match Group acquired Hinge, which promotes itself as anti-Tinder, the number of subscribers has grown from about 35,000 to 400,000 in 2020.
Levity is a communication app for Canadian students
Levity is a dating app for students from Canadian educational institutions.
The app was launched in Kelowna, Canada in 2019, but is now getting popular in British Columbia.
A social approach is used to bring students closer together. Users should invite friends and vote for couples to customize their potential matches and help other people. Moreover, the application is open to the activities of professional matchmakers who can create potential matches through the application.
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