Dating Pro Digest: The truth about dating apps’ matchmaking algorithms; Telegram’s premium features, possible collab with Tinder; Inner Circle gives users prizes for bad dates; Dating apps don’t destroy love, Swiss study shows; Video streaming, dating apps top record revenue peaks
Good morning, friends
Dating industry news digest:
- The truth about dating apps’ matchmaking algorithms
- Telegram’s premium features, possible collab with Tinder
- Inner Circle gives users prizes for bad dates
- Dating apps don’t destroy love, Swiss study shows
- Video streaming, dating apps top record revenue peaks
The truth about dating apps’ matchmaking algorithms
Usually dating apps keep the technology of their matchmaking algorithms a secret.
Creator of the JobSwipe app says that most of them use a Collaborative Filtering system depeveloped by Amazon.
This system implies swiping through potential subjects in hope of a mutual match.
Collaborative filtering assumes if users buy the same product as someone else, they will also be interested in the other items they purchased.
Telegram’s premium features, possible collab with Tinder
Messaging service Telegram introduced its premium features that’ll be introduced in 2021.
Current features will remain free, but some of the new updates will require an upgrade to the premium membership.
Moreover, a report from Spain suggested that a collaboration with Tinder would be one of this paid update in the future. However, this information is not confirmed by the official sources yet.
Inner Circle gives users prizes for bad dates
At the end of 2020, Inner Circle app decided to run a giveaway where people with bad dates can tell their stories and win a prize.
CEO of Inner Circle explained it as: “Dating has been tough this year, so we want to help people by giving them something to offset any emotional damage they’ve experienced.
This campaign is our way of helping people get back on their feet before they start thinking about dating again.”
The campaign was active in the UK and Brazil with more than 1000 bad dates shared.
Dating apps don’t destroy love, Swiss study shows
Latest study from University of Geneva, Switzerland, shows that dating app users were more likely to seek long term relationships.
The study explains that couples created through apps have stronger intentions to start a family and have kids, than couples that met offline.
Video streaming, dating apps top record revenue peaks
Unsurprisingly, Sensor Tower data for 2020 showed a record-high global user spending in apps.
Video streaming and online dating services turned out as the most profitable categories in the past 12 months.
Sensor Tower’s analysis concluded that TikTok, YouTube and Tinder were the highest earning non-gaming services in the period, with Tencent Video and Disney+ completing the top five.
Estimates showed global app revenue hit $111B in the period, up by 30% YOY from $85B in 2019.
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