Dating Pro digest: $ 750,000 raised for the development of Heart to Heart; Match Group profit increased by 25%; Greg Blatt underestimates Tinder; Add some sauce.
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Dating industry news digest:
- $ 750,000 raised for the development of Heart to Heart;
- Match Group profit increased by 25%;
- Greg Blatt underestimates Tinder;
- Add some sauce.
$ 750,000 raised for the development of Heart to Heart
The growing popularity of audio platforms and podcasts is reflected in dating apps.
The Heart to Heart project opens up new horizons for communication through short non-musical audio messages. For the development of the startup, 750,000 dollars have already been collected, they are planned to be spent on the development of an application for iOS.
The innovation will be tested in Los Angeles, then the market is expected to expand.
Match Group profit increased by 25%
Summing up the results for the third quarter, Match Group notes the growth of revenue to 802 million dollars, which is 25% more than last year.
Over the past period, the company had to face certain difficulties. The activity of users from the Asian region has decreased due to the pandemic. Not the most successful acquisition was Hyperconnect, which had marketing problems.
Tinder was boosted by its 800,000 paying users. Strong development of Hinge and a decrease in the financial influence of Google and Apple have had a positive impact.
Greg Blatt underestimates Tinder
The leaked e-mails and slides of the presentation served as the basis for going to court.
In 2016, defendant Greg Blatt valued Tinder at $ 7.05-11.75 billion, while shareholders received no more than three.
The CEO’s attorney emphasizes the fact that the figures at the time of the adjustment were hypothetical, the presentation highlighted potential results that could be influenced by a number of factors.
Add some sauce
UK app The Sauce provides users with the ability to create video profiles. The clip format helps you express yourself and create a more complete picture of new acquaintances.
Startup founder Sachin Kariya is convinced that video has a bright future in online dating platforms and continues to experiment in this direction.
The project started in London and from the first days it began to enjoy success.
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Photo by Giorgio Trovato on Unsplash