Dating Pro digest: Interesting dating startups from GDI; Modern Bumble user preferences; Aisle research report; Muzmatch advertising campaign in the New York subway.
Good morning, friends!
Dating industry news digest:
- Interesting dating startups from GDI;
- Modern Bumble user preferences;
- Aisle research report;
- Muzmatch advertising campaign in the New York subway.
Interesting dating startups from GDI
In the independent ranking of Global Dating Insights, the leading places were taken by start-up projects.
For the safety of the members, the Safer Date smart service subjects the information and biographies of each user to an in-depth check. The Katch and Profoundly apps go to great lengths to shift the focus from a member’s photograph to a personality. For Friended users, a relationship starts with fun games and quizzes.
Modern Bumble user preferences
According to analysts’ forecasts, interesting trends will prevail in Bumble by 2022. Users are already setting priorities somewhat differently than before.
Caring about appearance fades into the background, more attention is paid to emotional content. Couples have become more open and already on the first date openly tell each other what they want. Instead of the traditional joint drinking of alcohol, many prefer to go bowling, cook dinner or drink coffee together.
Bumble has a new option: users who do not drink alcohol can put a special badge in their profile.
Aisle research report
The online dating leader in the Indian market conducted a survey of 20,000 users aged 18-35.
Research has shown that young people strive for serious relationships. 70% of young people intend to introduce their parents to the chosen ones. For 61% of women, the opinion of the family about their partner is important. 72% of men said that parental approval is not a matter of principle for them. 92% of respondents consider compatibility a key factor. Material well-being is of interest to 35% of the respondents.
Muzmatch advertising campaign in the New York subway
The brand’s advertisements on the subway are primarily targeted at members of New York’s Muslim community, which has a third of a million members. The idea combines traditional slogans with easily recognizable muzmatch symbols.
This is not the first experience, thematic advertising of the brand has been successful in the London Underground in 2019 and in Birmingham in 2018.
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