Dating Pro digest: Long-term relationship preferred: results from the Singles in America study; Bumble expands language options; Tinder Deploys Interactive Content Strategies; New dating apps make compatibility even more accurate: GDI rating.
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Dating industry news digest:
- Long-term relationship preferred: results from the Singles in America study;
- Bumble expands language options;
- Tinder Deploys Interactive Content Strategies;
- New dating apps make compatibility even more accurate: GDI rating.
New dating apps make compatibility even more accurate: GDI rating
The focus of Global Dating Insights is on startups that are focused on improving the definition of compatibility.
Similar hobbies are a powerful link, Zeal Match bets on the love of sports. If there are no prerequisites for a serious relationship, DateGoal invites you to remain friends and communicate, as in any of the social networks. WooDate provides functionality for planning the perfect date. The CUSP application actively implements astrology, a personal horoscope will help you choose a good day for meetings and communication.
Tinder Deploys Interactive Content Strategies
Tinder believes the future of the dating industry is interactive content available across multiple apps.
The majority of users are Generation Z, Millennials love the latest innovations such as Explore and Swipe Night, which seamlessly combine online and offline dating.
Jaime Freedman, content strategist and founder of the cocial network for progressive women, has been named VP of innovation.
Bumble expands language options
Users of the popular application can specify one more parameter in their profiles: the languages in which it is convenient for them to communicate.
The option is especially relevant for India, where more than 30 languages are spoken. There are over 100 options on the menu, but you can specify no more than five.
Since the feature was introduced, language icon owners received 34% more matches. The developers try to make communication in Bumble as meaningful as possible.
Long-term relationship preferred: results from the Singles in America study
More than 5,000 people took part in the sociological survey conducted by the Match company.
It turned out that 65% are looking for a relationship that will last at least a year. Casual meetings attract 11% of the respondents. 61% want to marry only those who are planning to become parents. 63% would prefer to have a video chat before going on their first date. Most found sexual contact uncomfortable early in the relationship.
Match is conducting its eleventh annual survey.
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