Dating Pro Digest: Badoo’s New Video Series; Tinder ‘Pride Anthem’ For Indian Community; HubStars Announced Million Dollar Dating Project Winner; The Inner Circle Is Rebranding; German Dating Cafe Announced Its Sale
Good morning, my friends
Dating industry news digest for today:
- Badoo has launched a new interesting video series;
- Tinder ‘Pride Anthem’ for the Indian LGBTQ community is on the agenda;
- HubStars announced its intention to partner with the Million Dollar Dating Project winner;
- Don’t lose The Inner Circle, because it completes the rebranding and will soon introduce a new logo;
- Current owners of the Dating Cafe announced the sale of the company.
Badoo has launched a new interesting video series
In this series, significant figures of the global LGBTQIA community share their dating stories without hesitation.
Each video in the series “Letter from …” will be devoted to a unique story of a person in which he will talk about the joys and difficulties that stood in his way of finding a relationship.
The award-winning director River Gallo marked the event with an original poem for the first episode. The poem ended with the lines: “I want to be brave, I want to be free. I am choosing an honest date ”, which was a direct allusion to the“ Good Date ”marketing campaign in the Badoo app.
Tinder ‘Pride Anthem’ for the Indian LGBTQ community is on the agenda
Tinder and Ritviz have created a creative alliance for the release. Ritviz is a popular Indian music producer, he released the song for LGBTQ, which will accompany the celebration of this month’s pride of the year.
Although the restrictions remain valid and the community cannot adhere to established traditions, this does not stop them from holding the event with an alternative method.
“The Anthem of Pride” is called “Raahi”, which means “Remained” in the Gujarati language. And the clip shows how people in India keep communicating and celebrating their identity in lockdown.
HubStars announced its intention to partner with the Million Dollar Dating Project winner
HubStars announced that the viral startup dating app Dig was awarded gold in the Million Dollar Dating project.
This startup was founded by the sisters Lee D’Angelo and Casey Isaacson in 2018, the application not only helps to get acquainted on the Internet but also holds popular offline events in many cities to help single people find other dog lovers or local pet-oriented enterprises.
This collaboration will allow HubStars to diversify its range of tools and enhance its experience, this will guarantee Dig owners the opportunity to increase their influence on digital marketing.
The companies are thrilled by the abrupt changes in the trend of friendly communication with dogs and will try to grow a strong dating community in this niche.
Stop what you're doing… we've got some exciting news.
We just pressed the button on our re-brand.
We have a brand new logo, an entirely new app, and an updated mission.
We're ditching the 'The' from Inner Circle and we're ready to help you Meet your match. pic.twitter.com/bcYscxmmEy
— Inner Circle (@InnerCircleCo) June 23, 2020
Don’t lose The Inner Circle, because it completes the rebranding and will soon introduce a new logo
The Inner Circle is going to change its name, rebranding will cover the logo, name and even the slogan. The company abandoned “The” in its name. Now it will be known under the pseudonym “Inner Circle”, it seems that the changes are small, but this is only at first glance. The new slogan «Meet Your Match» indicates the difficult acquaintances that occur in life, and the dates are more serious and keep in touch at a deeper level. The system is designed to maximize openness and promote honesty when meeting new people, to guarantee lonely people the authenticity of their matches. The tagline will support all future Inner Circle projects.
Current owners of the Dating Cafe announced the sale of the company
One of the oldest dating platforms in Europe, Dating Cafe has been connecting German destinies since 1998 and it continues to do so until now.
The platform has the potential of 500,000 active accounts. Knowing this fact, the main shareholders still strive to simplify their portfolio.
In general, the asking price has not been disclosed at present, as each seller wants to discuss the offer and set the price individually.
Dating Cafe named ideal buyers for the future of the company. Buying should strive to gain a foothold in the German online dating market, it also came with its own traffic for monetization, and most importantly had the desire to invest in big television marketing.
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