Dating Pro Digest: OkCupid #AllyOfLove Campaign; Global App Revenue Jumps To $50B; Badoo’s New Explicit Photos AI Detecting Tool
Good morning, my friends
Dating industry news digest for today:
- OkCupid’s #AllyOfLove campaign;
- Global app revenue jumps to $50B in the first half of 2020, in part due to COVID-19 impacts;
- Badoo’s new AI tool that detects explicit photos.
OkCupid’s #AllyOfLove campaign
This digital campaign allows demonstrating the support of the LGBTQ community.
The goal of the #AllyOfLove campaign is to urge the millennials not to remain silent about their faith, but to uphold equal rights.
OkCupid’s CMO Melissa Hobley said that “The most beautiful, meaningful, and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves.”
Global app revenue jumps to $50B in the first half of 2020, in part due to COVID-19 impacts
The list of dating apps formed by Sensor Tower shows how much top dating apps earn.
On the first place we have Tinder, then Bumble, and the third place went to Match Group.
According to their data, in the first half of 2020, Tinder became the most profitable application, with profit amounting to $433 M. Over a half-year period, the Tinder app earned more than YouTube, TikTok, Tencent Video, and Netflix.
Badoo’s new AI tool that detects explicit photos
This new security feature was launched at Badoo in the end of the June.
Using AI, they can detect unwanted photos of an intimate nature. Current declared accuracy of this function is around 98%.
The principle of work is to identify potential intimate photos and blur them automatically through Badoo’s powerful AI tool.
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