Dating Pro Digest: Fresh list of original projects from Global Dating Insights; Jared Sine gаve back Match Group $ 30 Billion; Symbiosis of Bumble and Snapchat bring newness to video calls; S’More vs. Tinderisation;

Jun 3, 2021

Good morning, friends

Dating industry news digest:

  • Fresh list of original projects from Global Dating Insights;
  • Jared Sine gаve back Match Group $ 30 Billion;
  • Symbiosis of Bumble and Snapchat bring newness to video calls;
  • S’More vs. Tinderisation;



Fresh list of original projects from Global Dating Insights;

GDI has compiled another rating of new cases worthy of attention. This time, the Latch app made it to the top, encouraging couples to meet in person with the maximum number of matches.

Heyoosh provides a minimum of information, this is a real godsend for blind dating lovers. Twinkle has limited the number of likes so as not to tire users with swiping. Holler allows you to open a profile with a photo only after listening to the audio presentation of its owner. The app with the self-explanatory name Smile connects artificial intelligence to make communication easy and fun.

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Jared Sine gаve back Match Group $ 30 Billion;

When Match Group’s value reached $ 30 billion at the end of 2019, legal director Jared Sine decided to separate it from the parent company: taxation of shares threatened to be too onerous for their owners.

The pandemic has made its own adjustments to the work with the documentation of Tinder, OkCupid, PlentyofFish and other equally well-known applications. The share price fell by a third, and the company’s financial position seemed disastrous. Despite the difficulties, Jared Sine successfully completed the transaction, after which the shares rose in price from 44 to 90, then to 140 dollars.

The Match Group asset transaction was recognized as the Deal of the Year and received a special DFW award.

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Symbiosis of Bumble and Snapchat bring newness to video calls;

The Bumble platform has implemented dedicated video lenses, developed and provided by Snap Inc. The novelty allows you to express mood using the artificial reality. The AR Background collection includes sequins, stars, hearts, city and area views that can be rotated 360 degrees. Snapchat Lenses lends a touch of originality to standard video calls and gives users a more vivid description of the atmosphere of an upcoming date.

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S’More vs. Tinderisation;

Online dating app company S’More offers a Tinder-style dating alternative. This refers to the emphasis on emotions and physical attraction.

S’More employees believe that a superficial approach leads to frustration and psychological distress. It is assumed that the rejection of deliberately sexualized photos will protect users, until a certain point in the pictures are presented in a blurred form.

Instead, many other options are offered that will help potential partners get to know each other better: voice chat, music exchange, celebrity TV channel.

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