Dating Pro Digest: Coronavirus Puts Japan’s Singles In Mood For Matrimony; Bumble Promotes Virtual Dating With Airbnb And Cosmopolitan; Tinder’s New Film On Making Connections During Lockdown
Good morning, my friends
Dating industry news digest for today:
- Coronavirus outbreak puts Japan’s singles in mood for matrimony
- Bumble promotes virtual dating with Airbnb and Cosmopolitan
- Tinder releases ‘shot at home’ film on making connections during lockdown
Coronavirus outbreak puts Japan’s singles in mood for matrimony
Marriage agency Sunmarie from Tokyo reported that they’ve seen 20% more matchmaking inquires from Japan’s singles this April.
Since the lockdown, the company was offering free 40-minute online consultation to help singles plan their future love life.
Their main audience is women 20-40 y.o. and the majority are women.
Another marriage agency, Nozze, was offering free spouse-hunting advice and saw 10% rise in inquires, comparing to April 2019.
Bumble promotes virtual dating with Airbnb and Cosmopolitan
Bumble has partnered with Cosmopolitan and Airbnb to to boost awareness of its virtual dating feature.
Singles are able to use free virtual experiences to continue dating during the lockdown.
They also plan to give 100 of its user the opportunity to take part in one of the unique activities for free: wine-tasting in Portugal or a secret jazz club in Amsterdam or pasta-making classes in Florence.
Chelsea Cain Maclin, Vice President of Marketing at Bumble, told Adweek: “We hear from our users that they are interested in dating but honestly don’t know how to right now and feel that it is stressful and overwhelming. So, we’ve launched a suite of features, including this partnership with Airbnb, in order to help solve that for them.”
“During the week ending on May 1, we saw about a 69% increase in video calls, and the average video call and phone call time was about 28 minutes.”
Tinder releases ‘shot at home’ film on making connections during lockdown
New Tinder’s video “Together is Epic” shows how the community stays connected with friends and other singles while staying at home.
This video targets Indian audience and displays various ways people socialize through the app.
Since the lockdown, Indian branch of Tinder saw 39% more interactions with average conversation time became 28% longer.
A Tinder spokesperson told AFAQS: “The pandemic has blurred the lines between digital and physical lives, and Gen Z is finding new ways to connect despite the odds. There is something to say about the power of digital connection and shared social solidarity while facing uncertainty.”
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