Getting Engaged: How To Create Engaging Content For Your Dating App
When you know just how important engaging content is for the success of your app, you can start striving towards it. As the creator of a dating app, you’ll know exactly what a slipper commodity attention can be. Your app users, after all, are all competing for attention – and so are you, amongst your competitors.
Digital attention spans are short – the window for capturing your audience is always closing. The latest research has demonstrated that web and app-users give a piece of content an average of eight seconds attention – before they decide to discard it, or get involved. By producing powerful, engaging content you’ll be sure that you connect with your users in those short seconds, creating the connections that lead to customer loyalty and help your business grow.
1) Targeting The Right Audience
If you want to create engaging content that captures your audience’s attention, you’re going to need to know a bit about them. For example, if your app primarily caters to young people looking for quick, casual connections then big romance stories aren’t going to connect with them.And similarly, if your average user is looking for love then you need to demonstrate that your app is the place they can find it.
Before you start building your content strategy, come up with a model for your average user – age, location, values. You can identify different variations on a model user, and then start creating highly targeted content that instantly enages these users.
2) The Feedback Loop
Are you listening? Collecting in-app feedback is an essential way to find out what you’re doing right, and wrong. “Long, exhausting questionnaires have a habit of alienating your users,” says Preston M. Lai, a content editor at Liahelp and Boomessays. “By issuing occasional in-app prompts you can get instant and actionable insights about what your users are interested in.”
For example, you could introduce an obvious button for giving your content the thumbs up or thumbs down. Even assessing users’ quick and casual first impression of your content will help guide your strategy further down the line.
3) Using Your Socials
Social media presents a huge opportunity for integrating your content strategies, reaching a wider audience and leveraging the vast user base on these channels. Cross-posting stories from your app to your Facebook page, for example, can generate an organic discussion leading your users to start promoting your app for you!
Instagram is a great place to push the visual story your app is creating, sharing pictures and images of happy couples. Reaching out to influencers on Instagram can give your app wider appeal as people see it working in real-life situations. But don’t launch into a social strategy without considering your users – are your audience likely to be hanging out on Facebook or twerking on Tik Tok?
4) Visual Storytelling
When you only have a handful of seconds to capture your audience’s attention, what are you going to do? Present them with an impenetrable wall of text, or let a compelling image do the talking?
“Visual storytelling is all about finding powerful images that offer instant recognition of your organization’s values, and the lifestyle you’re selling your users,” says Denise Obrien, a writer at Paper Fellows and OXEssays. “Everything from the photos you choose to the app icons you select will work together to provide your users with instant brand recognition and a cohesive content strategy.
5) Centring The User Experience
Lastly, centring the user experience in your content will give your marketing strategy a natural, true-to-life feel. When your users can recognize their own experiences in your content it demonstrates that you understand them on a personal level and this builds the connections which grow into trust, loyalty and long-term usage. Your app users are generating content all the time – let user testimonials tell the value of your service, and let real user pictures be the face of your dating app.
A Fairytale Ending
Engaging content will capture your users attention and help you advertise the lifestyle they’re desperate to lead. By combining visual storytelling with user-centred experiences, you’ll be providing your users with a powerful representation of what your app can do for them. At the end of the day, love wins.
About the Author:
Lauren Groff is a content writer at College paper writing service and Coursework Help. Lauren has been designing engaging content for a wide range of demographics in her digital marketing practice for five years. She lives in Chicago with her dalmatian dog. She is also a blogger at State Of Writing.
Photo by Mika Baumeister on Unsplash