Dating Pro Digest: Grindr Founder Backs ‘Video-First’ Dating App; People In Relationships Sign Up For Dating Apps During Isolation; Badoo’s New Cartoon Campaign
Good morning, my friends
Dating industry news digest for today:
- Grindr founder backs ‘video-first’ dating app Curtn
- People in relationships are signing up for dating apps during coronavirus isolation
- Badoo’s new cartoon campaign ‘Take The Pressure Off’
Grindr founder backs ‘video-first’ dating app Curtn
Grindr founder as well as former president Y Combinator have joined the advisory board of a new ‘video-first’ dating app Curtn.
The app’s main features center around video chat right after matching and users recording short video clips instead of profile pictures.
The app founder said that: “What’s going on right now has entirely changed the dating game. As people are struggling to connect, we’re giving people a better way to connect while they’re physically apart.”
People in relationships are signing up for dating apps during coronavirus isolation
A survey conducted on behalf of Lelo, sex toys company, showed that 42% of Americans in relationships downloaded at least one dating app since the lockdown started.
30% of respondents reached out to their exes. And 70% admitted that distancing increased their desire for physical intimacy.
“It’s only natural people are missing the intimacy they had prior to the pandemic. All the things we took for granted are now conspicuously missing from our lives,” said LELO’s Global Marketing Director Luka Matutinovic. “The effect this has had on our society is most prominently visible in the new ways we seek out safe interaction and even in the ‘lowering’ of our standards in dating. “
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We've teamed up with some incredible artists and illustrators to discuss and visualise what it means to #TakeThePressureOff, whilst navigating this newfound normal of iso-dating. First up, introducing the wonderful @bearcubs – "Video chats are a great way to keep in touch and maybe even ‘meet’ some new folks during isolation – but there’s a lot of pressure to ‘dress on the top half’ or paint your face for the ‘perfect video call look’. It’s wild! I dunno about you, but I don’t care if you’re wearing make up or if your camera is facing that angle you hate, when I call. It’s just nice to see your face and remember that we both still exist! @badoo asked me to create a series of illustrations about video calling and dating in isolation – so naturally, I decided to show that it doesn’t have to be glam, you don’t need to put on any special heirs or graces. We can eat dinner together or binge watch Broad City (again). I don’t expect you to have any new news. It’s just good to have you around." #DateHonestly 💜
Badoo’s new cartoon campaign ‘Take The Pressure Off’
Badoo, cooperated with several professional artists, launched its new campaign #TakeThePressureOff.
This campaign offers tips on dating during isolation and helps people adapt to new methods of communicating and meeting people.
Bobbi Rae, one of the artists, said: “Video calls have been a big adaptation for me. I really wasn’t comfortable with them before all of this, but then they became kind of essential. Being able to see someone ‘face to face’ has really helped to ground me through all of this. They’ve been a total lifeline, since initially, I was feeling really, really anxious about – well, everything.”
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