How to start a matchmaking business?

Mar 23, 2021
6 minutes to read

Matchmaking business is one of the oldest existing businesses in the world. With time and digitalization, the approach to matchmaking might have changed, but its demand, success, and popularity remain the same.

With plenty of online aids like “Dating Pro’s matchmaking software”, starting an online matchmaking website has been far more convenient. Several online matchmaking services have established themselves as a reliable platform to find potential dates and life partners. In addition to that, these online dating apps and sites have made finding potential mates from the comfort of people’s rooms, possible.

People often mistake matchmaking business with dating websites. The two are very closely related, however, matchmaking is somewhat more personal and also costly compared to generic dating platforms.

Online matchmaking business has helped some dedicated people to make 6 figures salary per year. Many people have noticed such promising aspects of the matchmaking business and decided to give it a go. But, what does it take to start a matchmaking business?


A step-by-step guide on how to start an online matchmaking business

1.  Research and decide your niche

One of the most common mistakes people make while starting with their matchmaking business is preparing a vague website targeting a general audience. Due to the fierce competition and the attention that a matchmaking business demands, it will be almost impossible to handle every aspect if your goal is not specific.

Research the demand in the market and narrow down the options to come up with a specific niche.

For instance, instead of providing matchmaking services for everyone, you could aim to serve people in a specific region, specific age group, and so on.

While you are on it, you can also use keyword tools for popular search queries used by people and use the keywords to make the website more user-friendly.

Come up with a creative and captivating name and logo for your matchmaking business.


2.  Research on your competitors

To be successful in the matchmaking business, you should be familiar with your competitors’ work and business stances. Before starting your matchmaking business, researching your niche competitors will help you set prices and see how people have been reacting to that niche.

You can learn from the gains and mistakes of your competitors and use them on your site. Observe and note how they advertise their product and how they approach clients.

Note: Learn from your competitors. However, you have to differentiate yourself and establish your uniqueness.


3.  Make an online matchmaking website using dating pro’s matchmaking software

After you have done decent homework on the concept and working of a matchmaking business and come up with your website niche, the next step is to make an online matchmaking website.

You can start building a website from scratch in the traditional way or use the existing software (one like dating pro’s matchmaking software) for this purpose.

Dating Pro is a turnkey matchmaking software that will save both your time and money.

All you have to do is pick up a package and you will get a website with 100% open code.

Also, you can make some custom changes as you desire and require.


4.  Showcase your offerings

On the website, you should demonstrate your services and offers to the people. For instance, a convenient restaurant based on location can recommend date ideas, do’s and don’ts during the first date, and so on.

Without doubts, there will be paid services, but, in addition to that, you can also provide some free advice and aids to people. In the case of paid services, make clear pricing guidelines.


5.  Exploit the power of social media for marketing

You need to advertise your matchmaking business for brand awareness. When you own a business, it’s implicit that you will have to advertise your products and services.

Knowing the wide reach of social media, you can garner a massive clientele and establish your brand’s presence via social media marketing.

Countless people nowadays (from millions to billions) spend their regular time on social media like Facebook, Instagram, Twitter, and YouTube.

People on these social media networks could very well invest in a promising website or app where they can find love.

You can go for paid advertisement, create groups on social media and share the matchmaking business website’s URL on your social media handle profile.

Additionally, you can also write alluring content relevant to the website’s theme and share it on social media.


6.  Keep a track of visitor actions on the matchmaking website

Once you have made a website or app for your matchmaking business and promoted the sites efficiently, you will witness the number of traffic soring up slowly.

However, since your goal is more than having people just visit your website, you can use Google Analytics and Tagging tools to keep a track of user activity in your websites. This will help you narrow which webpage is getting the most views, how much time are users spending on the website, are the users buying the services, and so on.


7.  Interact with client and respond to reviews

The more you interact with your clients, the better clients are convinced that you care about them. So, if your potential clients have left any query, make a point to respond to them.

In addition, react positively to both positive and negative feedback.

Many people are inspired to try on a service or buy a product by the positive reviews posted by past users. So, you can ask your clients to leave the review.


Things to know before starting a matchmaking business

  1. Knowing the target audience is a must. Take the matchmaking business slow and focus on a specific time group of target audience at the beginning.
  2. The word of the client matters. So, try to inspire loyalty in customers more than anything.
  3. Matchmaking business is a long-time process and you won’t be making money overnight.
  4. It is a highly-competitive field. However, with dedication and hard work, it’s not impossible to excel.
  5. You can start the matchmaking service from scratch, have established software to help you, or buy a franchise.


Photo by Unsplash on Unsplash

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