Dating ads with Google Ads!
Traffic manager Ann shares how her modest non-nude creatives also work with Google Ads.
Traffic Offers: Xmeets CPS, Charmdate, Trampfinder, Fuckbook 2.0, Jolly Romance, Eastern Honeys;
GEO: Canada, UK, USA, some other Tier-1 countries;
Traffic Source: Google Ads;
Period: 2 weeks.
Audience: We targeted two groups of men – 18-30 y.o. and 30-45 y.o.. Since the older audience is more solvent, we spent most of the budget on this group.
Traffic: To get our traffic, we’ve set up display and search ads.
We used standard keywords related to dating sites and online dating for search ads.
Their average CPC was $2.89 ($1.31–$4.48).
Creatives: We used “soft” non-nude creatives and pre-landing pages. We didn’t used and naked or provocative images.