Dating Pro digest: Users choose video format; Games on the platform Kippo are the reason for dating; Match Group leads on the stock market; The crowdfunding campaign brought Bare Dating 456 thousand euros.
Good morning, friends!
Dating industry news digest:
- Users choose video format;
- Games on the platform Kippo are the reason for dating;
- Match Group leads on the stock market;
- The crowdfunding campaign brought Bare Dating 456 thousand euros.
Users choose video format
The Hinge platform not only provides a virtual dating site, but also conducts analytical studies of the actions of its users.
According to a survey, since 2020, the popularity of video visits increased from 44% to 65%. The participants of the system are satisfied with the new experience and intend to continue practicing meetings in the video chat. 37% of visitors are nervous before meeting with an unfamiliar man. The main argument was the security of communication in such a format.
A pandemic served as a reason to make a choice in favor of serious relationships, where communication and mutual understanding play a key role.
Games on the platform Kippo are the reason for dating
The Kippo startup became a favorite platform for dating, where gamers are going.
In profiles, there are many questions devoted to entertainment and hobbies: favorite games, zodiac signs, personal sociological characteristics.
A free version of the application and premium class for $ 9.99 are available. The system involves two algorithms: the first helps to find a potential partner, the second adjusts the result if the user is not happy. The next stage is a joint game that helps an inach stress, inevitable on the first date.
Kippo owner by 2024 hopes to collect 10 million users.
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Match Group leads on the stock market
After the price of Match Group shares rose by 9%, the company’s management decided to join the S&P500, the index tracking the quotes of the largest American corporations.
Chances of occupying the leading positions are high: according to the current indicators, Match already displaces the insurance, pharmaceutical, and mining company.
Monetization of the online platform for dating is 41 billion dollars, 13% of this amount was achieved over the past two weeks.
The crowdfunding campaign brought Bare Dating 456 thousand euros
The Innovative Bare application gathered 172% of crowdfunding. The one hundred percent amount for which was calculated when the campaign was launched during three days. The management of the app for dating considers an unexpected result not only financial success, but also an indicator that the startup gives users what has previously laid in the dating industry.
Bare positions itself as a platform, free from prejudice, where each user has the right to show himself.
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Photo by Ermia Ramez on Unsplash
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