The best analytics services for affiliates

Oct 20, 2023
10 minutes to read

In this digital era, characterized by technological advancement and global connectivity, affiliate marketing has emerged as a lucrative niche in the online business landscape. But amidst this lies a critical concept: traffic arbitrage.

Understanding Traffic Arbitrage

At its core, traffic arbitrage in affiliate marketing involves purchasing traffic from one platform and reselling it through advertising on another, aiming to earn a profit. It’s essentially the skill of identifying traffic that’s been undervalued, acquiring it, and then redirecting it to your own site or an affiliate’s, where this traffic is monetized at a higher rate than its initial purchase cost.

The Critical Role of Analytics in Traffic Arbitrage

In the intricate realm of arbitrage, the details—every click, transition, and impression—are paramount. Absent robust analytics, you risk draining your financial resources, all the while clueless about the source of the hemorrhage. Analytics empower you to discern the most efficient traffic sources, identify the most profitable creatives, and pinpoint the weak spots in your campaigns. This insight is crucial for swiftly recalibrating strategies and budget optimization.

Challenges in Affiliate Marketing and the Significance of Creatives

The Evolving Relevance of Visual Content

Visuals are a cornerstone in traffic arbitrage, as audiences gravitate towards vivid, engaging, and superior-quality images. However, what if your creatives lose their allure? Consider a scenario where, after months of high performance, an image’s efficacy dwindles. Audience members grow “ad-blind” upon repetitive exposure to identical ads. Hence, it’s vital to continually refresh creatives, stay abreast of evolving trends, and experiment with innovative concepts.

Geotargeting and its Strategic Importance

Advertising campaigns don’t uniformly succeed across all regions. A strategy effective in the US might falter in Russia or India. Geotargeting, which tailors advertising to specific locales or even individual cities, can drastically boost conversions and ROI. Creatives tailored to regional, cultural, or geographical nuances resonate more deeply with local audiences, enhancing their effectiveness.

Combatting Click Fraud

Click fraud, the deliberate inflation of click counts on ads, poses a substantial threat. Whether instigated by rival parties or perpetrated by scamming bots, these deceptive practices inflate advertising expenses without yielding genuine returns. Utilizing analytical instruments to detect irregular patterns is essential to safeguard your budget from such fraudulent activities.

Top 9 Analytic Tools for Arbitrage Specialists

In the fast-paced realm of traffic arbitrage, possessing the right analytic tool is paramount for any professional. Here, we delve into a comprehensive review of top-tier analytics services designed to amplify your earnings while mitigating risks.

  1. Tableau: Overview: Tableau stands out as a premier data visualization and business intelligence platform, boasting intuitive, interactive dashboards. Advantages for Arbitrage: Tableau’s seamless data integration from multiple sources, ability to craft intricate reports, and ease of sharing insights with your team enable arbitrage specialists to make prompt, data-driven decisions.
  2. Microsoft Power BI: Service Snapshot: This robust business intelligence utility from Microsoft empowers users to convert raw data into stunning visuals and interactive reports. Arbitrage Benefits: Power BI’s capability to consolidate data from diverse advertising channels, monitor campaign performance, and tweak strategies in real-time is invaluable for traffic arbitrage.
  3. FineReport: Service Traits: FineReport is user-friendly, enabling even those without coding knowledge to generate complex reports. Arbitrage Application: Its rapid customized report generation provides affiliates with deep analytical insights into their campaigns, pinpointing the most lucrative traffic sources.
  4. Matomo: Distinct Features: Matomo, an alternative to Google Analytics, is a fully private, open-source web analytics platform, ensuring absolute data control. Affiliate Advantages: Matomo’s commitment to data privacy and comprehensive traffic analysis guarantees affiliates both data confidentiality and profound traffic insights.
  5. Hotjar: Service Highlights: Hotjar specializes in visualizing user interactions through heatmaps, session recordings, and surveys. Enhancing User Understanding: By discerning user engagement patterns, affiliates can refine landing pages, boosting conversion rates.
  6. Smartlook: User Behavior Analysis: Smartlook records site visitor activities, offering insights into user behavior. Boosting Campaign Efficacy: Evaluating user engagement with ads and site content enables affiliates to modify design and content elements, enhancing overall campaign performance.
  7. GoAccess: Live Web Server Insights: GoAccess presents real-time web server log analysis. Affiliate Relevance: Immediate traffic insights enable quick reaction to trends, essential for optimizing ad campaigns.
  8. Open Web Analytics (OWA): Competitive Analysis: OWA’s competitive benchmarking allows a comparative view of your performance against rivals. Arbitrage Utility: Grasping the competitive landscape helps arbitrage marketers discover untapped traffic avenues and refine their approaches.
  9. Clicky: Live User Monitoring: Clicky delivers real-time analytics on user-site interaction. Arbitrage Application: Immediate access to fresh data empowers arbitrage professionals to swiftly fine-tune their campaigns for heightened effectiveness.

Guidelines for Selecting Specific Analytic Services

For Visual Data Interpretation: Opt for Tableau or Microsoft Power BI for their superior data visualization capabilities. For In-Depth User Behavior Insights: Choose Hotjar or Smartlook for their detailed user interaction analytics. For Immediate Traffic Insights: GoAccess and Clicky are remarkable for their real-time data access. For a Google Analytics Substitute: Matomo stands out as a secure alternative. For Competitor Data Comparison: Open Web Analytics is ideal for benchmarking against competitors.

Supplementary Analytic Tools for Traffic Arbitrage

Arbitrage-Focused Services

  1. GoLogin: Overview: A Chromium-based browser with the unique feature of initiating profiles without a PC browser installation. Pricing: Starts at $24/month.
  2. WEBSCARD: Overview: Offers private European bank cards, facilitating CPA networks and teams to operate beyond public cards. Pricing: Starts at $0 per card.
  3. Spendge: Overview: A payment system tailored for affiliate marketers, allowing unlimited card issuance without KYC procedures. Pricing: Starts at 5 USD/EUR/GBP.
  4. MIRA: Overview: Specializes in leasing Android applications with an average one-month lifespan. Pricing: Inquire for details.
  5. Ultimate Orb: Overview: An anti-detection service featuring extensive functionalities and unique fingerprints for configurations. Pricing: Starts at $100/month.

Arbitrage Trackers

  1. Keitaro: Overview: Versatile marketing tracker offering cookie-less operations, reports on 30+ metrics, and team collaboration features. Pricing: Starts at $49/month.
  2. Octotracker: Overview: Traffic analysis and segmentation tool with features like blacklists, anti-bot filtering, and split testing. Pricing: Starts at approximately 2400 RUB/month.
  3. BeMob: Overview: A cloud-based tracker for campaign analysis, distribution, and optimization with a free tier available. Pricing: Starts at $49/month.
  4. ZeusTrack: Overview: High-speed tracking tool for monitoring and enhancing ad campaigns. Pricing: Starts at $99/month.
  5. binom: Overview: A high-performance, self-hosted tracker known for its rapid click processing and report compilation. Pricing: Starts at $99/month.

Link Shortening Tools

  1. Bitly: Overview: A link shortening service with integrated analytics accessible post-registration, allowing custom link names. Pricing: Free.
  2. TinyUrl: Overview: A straightforward URL shortener without the necessity for registration, permitting personalized link endings. Pricing: Free.
  3. Overview: A link shortening tool with a Google Chrome extension. Pricing: Free.

Competitor Ad Monitoring Tools

  1. AdMobiSpy: Overview: Monitors mobile and pop-up ads, along with campaigns from myTarget and Google Adwords, tracking new creatives, landing pages, and traffic sources. Pricing: $49 – $249/month.
  2. ESPYGE: Overview: Ad analysis service in the CIS, encompassing 11 traffic sources and 10 countries. Pricing: $59 – $99/month.
  3. SpyTeg: Overview: Analyzes adult advertising, enabling strategy insights from competitors. Pricing: $149/month.
  4. SpyOver: Overview: Monitors teaser advertising, extracting creatives from 30 European countries. Pricing: $149/month.
  5. Overview: A no-cost tool for examining online advertising from PUSH.HOUSE, including teaser and push ads. Pricing: Free.

Website Analysis Services

  1. SeoLib: Overview: Offers SEO analysis including position checks, backlink analysis, keyword collection, TOP page audits, and sanction diagnostics. Pricing: Starts at 0.05 RUB/check.
  2. Page-Weight: Overview: Analyzes page weights using the Page Rank formula, perfect for link optimization. Pricing: Starts at approximately 2000 RUB.
  3. SERanking: Overview: All-encompassing SEO service providing backlink monitoring, position analysis, keyword selection, clustering, and change tracking. Pricing: Starts at $7/month.
  4. SEMrush: Overview: An advanced tool for SEO analysis, particularly potent in English-speaking markets. Ideal for competitor analysis, backlink tracking, and semantic work. Pricing: Starts at $100 per month.

Competitor Discovery Techniques

Identifying Competitor Websites: Accurate competitor identification demands an appreciation of topical and semantic similarities. Here’s how you can pinpoint your competitors:

Manual Search via Keywords:

  • Develop a semantic core consisting of traffic queries that amass over 300-400 searches monthly in Wordstat.
  • Input each query into search engines like Google.
  • Websites ranking at the top are your primary competitors.
  • Document the findings in Excel for subsequent analysis.

Algorithmic Search:

  • Platforms like Serpstat, Ahrefs, and Pr-cy offer competitor analysis based on relevance and visibility.
  • Employ Megaindex to review overall visibility and identify commonalities between

How to Ethically Gain Inspiration from a Competitor’s Landing Page

An effective landing page is a valuable asset. Observing and learning from your competitors’ well-crafted landing pages can offer you a shortcut to success. Instead of starting from zero, harnessing the insights gained from others’ experiences can be incredibly beneficial.

  1. Study the Structure:

Method: Navigate to the competitor’s landing page, analyze the layout, call-to-action placement, and overall flow. Take notes on what makes it appealing and effective. Note: Replicating a design doesn’t mean copying it verbatim but rather understanding the elements that contribute to its success.

  1. Utilize Browser Extensions:

Tools like ‘Full Page Screen Capture’ for Google Chrome can help you take snapshots of landing pages for detailed analysis later on.

  1. Seek Online Services:

For Inspiration: Platforms like Behance or Dribbble showcase high-quality designs, and often you can find landing pages that are industry-specific for inspiration.

  1. Desktop Programs:

Sketch or Adobe XD: These design tools are great for recreating the feel of a landing page with your unique content and branding. Note: Remember, the aim is to create a design inspired by successful elements, not a direct copy.

  1. Live Monitoring Tools:

Services like DollySites can provide insights into real-time changes on competitors’ sites, helping you stay updated with current trends.

It’s crucial to emphasize the importance of ethical practices and legal considerations. Directly copying a landing page not only infringes on intellectual property rights but also fails to represent your unique brand identity. The optimal approach is to create original content that resonates with your brand values and audience.


Affiliate marketing is nuanced and demands a strategic approach with thorough analysis. Choosing the right analytical tools is pivotal for the efficiency of marketing campaigns. Our guide highlighted top-tier services, each offering distinctive features to assist affiliate marketers.

FAQ section for more information:

What’s the best service for newcomers to traffic arbitrage?

FineReport, known for its user-friendly interface, is excellent for beginners, while Matomo is ideal for those seeking straightforward, robust analytics.

Which tool is optimal for large enterprises handling extensive data?

Both Tableau and Microsoft Power BI offer advanced analytics and data visualization features suitable for large-scale operations.

Looking for a tool for real-time web server analysis?

GoAccess is an excellent application for this requirement.

Which service can help me deeply understand my website visitors’ behavior?

Hotjar and Smartlook are fantastic for visualizing user interactions and understanding visitor behavior on your site.

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