Dating Pro Digest: Tinder’s Second Wave Is Coming; Matrimony Sites Cash In Parents; BharatMatrimony Launches Home Wedding Platform
Good morning, my friends
Dating industry news digest for today:
- Tinder changed dating. Now, the ‘second wave’ is coming;
- Matrimony sites cash in as parents in lockdown pursue match for children;
- BharatMatrimony launches home wedding platform.
Tinder changed dating. Now, the ‘second wave’ is coming
Tinder had a great influence on lives of daters. So big that millennials are sometimes called as ‘Tinder generation’. Stanford University’s study from 2017 showed that 40% of couples meet online.
Tinder’s overall downloads are now around 340M and around half of their audience is aged from 18 to 25.
And the Covid pandemic has sped up the transition of dating into virtual world. Video chats and virtual dates became the norm of modern dating process.
“The future is being pulled forward,” says Tinder’s CEO Elie Seidman. “If six months ago you wouldn’t have done a date on video, well, today you’ll try it.”
Matrimony sites cash in as parents in lockdown pursue match for children
Indian matchmaking platforms has seen a surge of active users during the lockdown.
Platforms attribute this surge to both people wanting to talk to someone during the quarantine as well as parents starting to help find a match for their children.
According to their data, Matrimony.com saw 30% more customers in April and Jeevansathi saw its collections grow by 26%.
BharatMatrimony launches home wedding platform
BharatMatrimony, online matchmaking service that is also part of Matrimony.com, launched “HomeWeddings” platform.
This platform provides Covid-safe wedding services including catering, makeup, clothing, family priests and etc.
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Main Photo by Egor Myznik on Unsplash