Dating Pro Digest: How COVID-19 Killed Hookup And Saved Romance; Animal Crossing And Club Penguin Are Actually Dating Sites; Bumble Partners With Uber Eats
Dia dhuit, my friends
Dating industry news digest for today:
- How COVID-19 killed hookup culture and saved romance
- Animal Crossing and Club Penguin are actually dating sites
- Bumble bigs up virtual dating in lockdown with Uber Eats discount
How COVID-19 killed hookup culture and saved romance
Since the lockdown, major dating apps report surges in user activity. Tinder – 20% more daily conversations; OkCupid – 30% more sent messages; Hinge – 30% more user activity on the app. But, text-based chats are running dry.
That why, world’s biggest dating services quickly introduced in-app video calling features — “offering virtual happy hours, hotlines to dating experts to navigate the new situation, and ways to “date” people around the globe”.
“We’re just really trying to encourage and normalize and show people that it’s okay to do video dating,” CEO Justin McLeod tells Fast Company.
— ★彡 (@bopeepwillow) April 20, 2020
Animal Crossing and Club Penguin are actually dating sites
During the lockdown, people are using social simulation games as Animal Crossing and Club Penguin as places to go on dates together.
Both games are places where people can virtually hangout, meet other players, chat and do activities together.
Bumble bigs up virtual dating in lockdown with Uber Eats discount
Bumble with Uber Eats offer 25% discount to promote virtual dates on the app.
They added a Bumble x UberEats profile that user need to match with to get the discount.
The offer is currently available in London, Birmingham, and Manchester.
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