Dating Pro Digest: Heyoosh’s Confidentiality Dating; Bumble’s Find Friends and Incognito Mode; Men Who Aren’t Looking For Sex Join Bumble

Jun 11, 2021
4 minutes to read

Good morning, friends

Dating industry news digest:

  • Heyoosh encourages confidentiality dating;
  • Bumble offers to find friends and use incognito mode;
  • Former Match Group employee accuses general manager of sexual harassment;
  • Why so many men who aren’t looking for sex join Bumble.



Heyoosh encourages confidentiality dating

The priority goal of the Israeli dating app is to increase the number of face-to-face meetings among users. Online communication is subject to enhanced confidentiality. Users can open a chat for one day only after confirming the consent of both participants of the dialogue. Photos are shown to a limited number of people. As a result, the chances of a successful match increase by 80%. The application does not use advertising impressions. Going forward, Heyoosh will be available on the Play Store outside of Israel.

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Bumble offers to find friends and use incognito mode

Bumble has improved the BFF mode to help users find social circle when moving to an unfamiliar city and expand social connections of interest. Approximately 10% of platform users are interested in platonic relationships. For women, another option has been introduced — incognito mode, which opens the profile only to those users whom they like. Bumble Premium built into the app, which includes both modes, is adapted for iOS and Android, and is expected to be released in the third quarter.

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Former Match Group employee accuses general manager of sexual harassment

Rosette Pambakian claims that the real reason for her departure from Match Group is the publicity of sexual harassment of her by CEO Greg Blatt. According to Pambakian, the company was aware of Mr. Blatt’s misconduct, but deliberately kept silent about the scale of the incident, as it was interested in doing a task in which Greg was indispensable. The reason for the lawsuit was a close contact at a corporate party. Greg Blatt and Match Group are ready to confirm that everything that happened took place by mutual agreement, and has nothing to do with the professionalism of Mrs. Pambakian

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Why so many men who aren’t looking for sex join Bumble

It’s hard to believe now that just a few years ago, the Bumble app was created exclusively for women. Today, there are many men among users who are not looking for carnal relationships. This is due to the variety of friend-finding services embedded in the application. The opinion poll showed that men lack friendship. The reason for this is the acceleration of mobility and, paradoxically, social involvement, quarantine conditions also played an important role. Male friendship undeservedly dropped out of the focus of dating services.

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Photo by Alex Iby on Unsplash
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