Dating Pro Digest: Founder of Sugarbook, the “compensated” dating service pleaded not guilty; Cheating explosion is coming in spring 2021; 10,000 users of Grindr were polled on love in lockdown; Purposeful dating on new dating app “Intentions”; Fashion app for curvy women from WooPlus dating app; August 1 of 2021 is going to be the hottest day for singles.

Mar 2, 2021
7 minutes to read


Good morning, friends

Dating industry news digest:

  • Founder of Sugarbook, the “compensated” dating service pleaded not guilty;
  • Cheating explosion is coming in spring 2021;
  • 10,000 users of Grindr were polled on love in lockdown;
  • Purposeful dating on new dating app “Intentions”;
  • Fashion app for curvy women from WooPlus dating app;
  • August 1 of 2021 is going to be the hottest day for singles.



Founder of Sugarbook, the “compensated” dating service pleaded not guilty

Darren Chan, who is a founder of Sugarbook dating service that offers users paid companionship, was arrested on February 17 at 4.30 pm in Mont KiaraKuala Lumpur.

The dating platform Sugarbook is being investigated for prostitution. In January, Sugarbook released news about the increase in new users by 40%, which study in Malaysian universities, also, indicated top 10 universities with the highest number of sugar babies.

At the same time, Seeking Arrangements is a similar dating site, reported a newly conducted survey according to which, Malaysia is third in the number of sugar daddies. The main reason why the majority of sugar babies are students is the cost of living and student loans.

Sugarbook has around 400,000 active users with 220,000 sugar babies, 180,000 sugar daddies, and 6,000 sugar mommies.

In response to such improper use of network services, Sugarbook was blocked on February 15th by Malaysia’s Communications and Multimedia Commission. On February 24th Chan Eu Boon was pleaded not guilty.

The court stated bail at RM10,000 in one surety and passport of the accused. The case is going to be mentioned on March 26.

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Cheating explosion is coming in spring 2021

Illicit Encounters, the dating website for affairs, released a survey with 2,000 respondents. According to the survey, there is a huge increase in new signups to look for affairs.

The experts say that with the rollout of vaccines people became less worried about breaking restrictions of the Pandemic, which can cause more extramarital sex.

Many people that have affairs responded that they do not wait for all people to be vaccinated, the fact that the vaccine is here is already an excuse for them to continue.

86% of people in affairs feel more relaxed now while breaking lockdown. Some of the respondents answered that they visited their partners during lockdown specifically for sex.

The time by the spring will be a mass prison break for married couples who stuck with each other for a year, so now they can feel safe enough to start new affairs.

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10,000 users of Grindr were polled on love in lockdown

Grindr is a gay dating app that conducted a survey on how users of the app deal with love and sex during the pandemic days. According to the results of the survey, most of the users did not take a risk hooking up during lockdowns, instead, they focused on themselves, on their physical and mental wellness.

69% of Grindr users watched more porn in quarantine and 64% are using socially-distant ways for meet-ups. 48% had virtual hookups, 31% of respondents hooked up while wearing a mask. 58% of users responded that they started to look for long-term relationships and 67% appointed that the personality of the partner is more important than physical appearance.

Overall, Grindr’s survey shows how drastically the gay community of the dating app positively changed their values and perspectives on love and relationships while in quarantine.

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Purposeful dating on new dating app “Intentions”

After being tired of the swiping culture of dating apps, Ayal Belling came up with the idea of creating a serious dating app – Intentions.

Intentions is a new dating app that is only for purposeful dating. Intentions will be launched this week in South Africa.

The main idea of the dating app is a focus on written content and compatibility. The app motivates people to be honest and serious while looking for their significant other, that is why users, especially men, are encouraged to write more words on their profiles rather than just put a photo.

The new dating app aims to match two people with the same values and dating intentions.

Users of Intention have an option to never match with anyone who did not answer properly to up to four questions designed by the user. There is also an option to indicate if the user is free for a date so that in three hours other available matches are free too.

The dating app is available on iOS and Android.

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WooPlus Is A New Dating App For Plus-Sized Singles - Global Dating Insights

Fashion app for curvy women from WooPlus dating app

Zaftigx is the new cashback fashion app launched by WooPlus, the dating app for curvy women. Zaftigx will help stylish curvy women to create fashion choices and to fulfill fashion needs. It offers membership and real and instant cashback.

The Founder of WooPlus and creator of Zaftigx, Neil stated that cashback is the main option of the fashion app.

Also, Zaftigx has new features as “the picks” for hot outfits and guides and recommendations for the top plus-size models.

There is a VIP membership that offers users to save more money on cash backs.

Zaftigx not only provides curvy women with ideas on what to wear, gives a chance to save money, and learn some insights of fashion from influencers and top models but also it adds value to the fashion life of curvy women.

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August 1 of 2021 is going to be the hottest day for singles

OkCupid announced a prediction of the most popular dating day on 2021 in the UK, which is August 1st.

This prediction was made after the pledge of Prime Minister Boris Johnson to get all UK adults vaccinated with the first dose by July 31. Until the middle of February, the government of the UK offered first dose vaccines to 15 million people.

The first four priority groups of people in England also already got the first dose of the COVID-19 vaccine.

According to OkCupid, the discussion of vaccine is the hottest topic in the dating app’s conversations between November 2020 and January 2021, with 42% of respondents willing to cancel the date of the partner will not want to get vaccinated.

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