‘Fruity’ new dating app launches – but you have to be certain age to use it

Oct 11, 2023
< 1 minute read

Short summary:

  • Fruitz, a new dating app tailored for Gen Z (ages 18-25), is launching in the UK, offering a unique approach by using fruit emojis to symbolize users’ dating intentions, ensuring openness and honesty in their search for meaningful connections.
  • The app, which has already gained traction in Europe and Canada, aims to eliminate romance-related taboos and promote transparency regarding sexual needs and relationship statuses. Acquired by Bumble in 2022, Fruitz is set to host pop-ups in the UK to celebrate its launch, aligning with Bumble’s vision of encouraging healthy relationships. Fruitz was established in 2017 by Julian Kabab, Fabrice Bascoulergue, and Arnaud Ruols, initially in Paris, and has quickly expanded in Europe and North America.
  • The UK launch, led by Country Manager Carlotta Cattelani, seeks to empower Gen Z to engage in vital discussions about mental and sexual health, breaking down existing societal barriers.

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