Dating Pro Digest: Massive Spikes In Matching, Messaging, Virtual Dates Around The World; Hinge’s New ‘Date From Home’ Feature; Facebook Launches Social App For Couples
Dia dhuit, my friends
Dating industry news digest for today:
- Massive spikes in matching, messaging and virtual dates around the world
- Hinge launches ‘Date From Home’ feature to help users do just that
- Facebook launches an app for couples to talk to each other
Massive spikes in matching, messaging and virtual dates around the world
OkCupid reports that during the lockdown, the engagement level has exploded.
Number of matches increased by 10%, while conversations by~20%.
Overall statistics showed that during the epidemic: 51% of users prefer messaging, 26% video-chatting, 17% phone calls and 6% are waiting until the whole pandemic issue is over.
Hinge launches ‘Date From Home’ feature to help users do just that
Hinge’s new feature “Date From Home,” allows its users to easily host a virtual date.
Their preceding survey showed that 70% of their users view “digital dates” preferably.
It works when matches chat, the ‘Date from Home’ menu appears and offers to start a a digital date.
Facebook launches an app for couples to talk to each other
Facebook’s product experimentation team launched a new app that helps couples stay social.
The app ‘Tuned’ allows couples to create private social networks to for just the two of them. There they can exchange Spotify music, share photos, voice messages and etc.
The app is now available only for iOS in the US and Canada.
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Main Photo by John Schnobrich on Unsplash