Dating Pro Digest: OkCupid’s New BLM Tags & Questions; Discrete App Feature From Positive Singles; Affairs Website Booms As Couples Break Down During Pandemic
Good morning, my friends
Dating industry news digest for today:
- OkCupid with new Black Lives Matter icons and questions;
- New discrete app feature from Positive Singles;
- British affairs dating website is booming as relationships break down during pandemic;
OkCupid with new Black Lives Matter icons and questions
OkCupid encourages users to support the Black Lives Matter movement.
In order to do that they created updated profiles where people can add the #BlackLivesMatter tag/icon. It will show matches with the same hashtag.
New discrete app feature from Positive Singles
Positive Singles platform was created for people with STDs.
And in order to help keep everything as discrete and secure as possible, they created a new discrete application icon.
Using it users can change the app’s icon on their mobile devices in order to hide that it’s the Positive Singles app.
British affairs dating website is booming as relationships break down during pandemic
British affairs website IllicitEncounters saw a rise in new members and user activities.
Website’s relationship expert Jessica Leoni says that people seek more connections right now as the couples are trapped inside their houses 24/7 with only their spouses and/or parents.
70% of their male users started looking for affairs during the pandemic due to boredom. While 60% of female users started searching for new partners after getting disappointed in their current relationships.
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Main Photo by Jonathan Borba on Unsplash